The DOI matches its Crossref record; 79 of the 79 references it cites were found in a registry or an index.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
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Citations
Cites
(2025) · doi:10.53555/acr.v2i2 · Cited by 13,264
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
A Simple Model of Herd Behavior
Banerjee, A. V. (1992) · The Quarterly Journal of Economics · doi:10.2307/2118364 · Cited by 6,556
The Theory of the Leisure Class
Veblen, T. (2009) · Oxford University Press eBooks · doi:10.1093/owc/9780199552580.001.0001 · Cited by 5,279
A Theory of Psychological Reactance
Torrance, E. P., & Brehm, J. W. (1968) · The American Journal of Psychology · doi:10.2307/1420824 · Cited by 4,759
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Promotion and Prevention: Regulatory Focus as A Motivational Principle
Higgins, E. T. (1998) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60381-0 · Cited by 3,511
Hirsch, F., & Lamberton, D. M. (1977) · Economic Analysis and Policy · doi:10.1016/s0313-5926(77)50008-2 · Cited by 2,759
Influence: The Psychology of Persuasion
Cialdini, R. B. (1993) · Cited by 2,563
Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand
Leibenstein, H. (1950) · The Quarterly Journal of Economics · doi:10.2307/1882692 · Cited by 2,343
Cited by
Higgs, S., & Ruddock, H. (2015) · Springer eBooks · doi:10.1007/978-3-032-03228-7_27 · Cited by 443
Aggarwal, P., Jun, S. Y., & Huh, J. H. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400302 · Cited by 349
A Self‐Regulatory Model of Resource Scarcity
Cannon, C., Goldsmith, K., & Roux, C. (2019) · Journal of Consumer Psychology · doi:10.1002/jcpy.1035 · Cited by 280
Çelik, I. K., Eru, O., & Cop, R. (2019) · BRAIN. Broad Research in Artificial Intelligence and Neuroscience · doi:10.70594/brain/v10.i3/13 · Cited by 91
“The use of the phenomenon of scarcity, found to increase attractiveness of a product, induces individuals' FoMo tendency (Gierl & Huettl, 2010).”
BackgroundFrank, D., Folwarczny, M., & Otterbring, T. (2026) · Psychology & Marketing · doi:10.1002/mar.70074 · Cited by 8
Metadata
- Authors
- Gierl, H., & Huettl, V.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2010-09
- Volume
- 27
- Issue
- 3
- Pages
- 225-235
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2093086151
- Cited by
- 317
- References
- 79
- FWCI
- 20.81
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption. https://app.cochat.ai/papers/10.1016/j.ijresmar.2010.02.002
- The paper
- Gierl, H., & Huettl, V. (2010). Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2010.02.002
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
