The DOI matches its Crossref record; 29 of the 45 references it cites were found in a registry or an index.
The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post- Purchase Regret: An Investigation on Retail Stores*
Open accessAbstract
Nowadays the Internet has become an indispensable part of life. Individuals spend a great part of their time constantly checking their social media accounts. Individuals who have a constant fear of missing out behind by the experiences of others show a tendency towards FoMo. However, the desire to be included in a group leads individuals to act impulsively. The main aim of the study is to investigate the effects of FoMo tendencies on impulse purchasing and post-purchase regret, and the effects of impulse purchasing on the post-purchase regret. Data were collected from 507 people by survey method; a total of 121 respondents who gave the answer “no” to the question “Do you follow retail stores' opportunity brochures online/in store?” were excluded, and a total of 386 questionnaires were included in the analyses, which were carried out through quantitative analysis techniques. The results of the study suggest that FoMo tendency affects impulse purchasing and impulse purchasing has an influence on post-purchase regret.
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“researchers have shown that FoMO can lead to impulsive purchases [64]”
From Fear of missing out, social media influencers, and the social, psychological and financial wellbeing of young consumers (2025) · cites this paper as [64]
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“This result aligns with previous literature showing that the FoMO is related to impulse purchases [64]”
From Fear of missing out, social media influencers, and the social, psychological and financial wellbeing of young consumers (2025) · cites this paper as [64]
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Cites
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“However, with a historical point of view, regret has been studied in various realms such as medicine, organizational behaviour, law, and marketing (Zeelenberg and Pieters, 2007).”
BackgroundThe significance of impulse buying today.
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“Stern (1962) stated that impulse purchasing is influenced by economic, cultural, as well as personality, time, and place-related factors.”
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“Reagle (2015, 2), for example, defined Fear of Missing Out as worry of envy of missed experiences. According to Herman (2011), FoMo is a fearful attitude towards the possibility of failing to exhaust available opportunities and missing the expected joy associated with succeeding in doing so. Jones (2016) defined FoMo…”
BackgroundInfluential
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Sorted by citations
Dinh, T. C. T., & Lee, Y. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-04-2021-0127 · Cited by 349
Bläse, R., Filser, M., Kraus, S., Puumalainen, K., & Moog, P. M. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3509 · Cited by 118
Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood
Good, M. C., & Hyman, M. R. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1885 · Cited by 162
Past, present, and future scene of influencer marketing in hospitality and tourism management
Polat, E., Çelik, F., Ibrahim, B., & Gursoy, D. (2024) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2024.2317741 · Cited by 73
“When customers regret something, they may spread negative e-WOM to make themselves feel better (Karapinar et al., 2019).”
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Obukhovich, S., Sipilä, J., & Tarkiainen, A. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2287 · Cited by 62
Metadata
- Authors
- Çelik, I. K., Eru, O., & Cop, R.
- Affiliations
- Bolu Abant İzzet Baysal University (TR)
- ORCID
- Venue
- BRAIN. Broad Research in Artificial Intelligence and Neuroscience
- Publisher
- Asociatia EduSoft
- Published
- 2019-09-08
- Volume
- 10
- Issue
- 3
- Pages
- 124
- ISSN
- 2068-0473 (ISSN-L)
- 2067-3957
- OpenAlex
- W2973965519
- Cited by
- 91
- References
- 45
- Citations by year
- 2026: 14 · 2025: 21 · 2024: 15 · 2023: 23 · 2022: 9 · 2021: 7 · 2020: 1 · 2019: 1
- FWCI
- 5.91
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- BRAIN BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- fear of missing out, impulse buying, post-purchase regret, consumer behavior, retail stores, social media, consumer psychology
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- Çelik, I. K., Eru, O., & Cop, R. (2019). The Effects of Consumers’ FoMo Tendencies On Impulse Buying and The Effects of Impulse Buying on Post- Purchase Regret: An Investigation on Retail Stores*. BRAIN. Broad Research in Artificial Intelligence and Neuroscience. https://doi.org/10.70594/brain/v10.i3/13
