The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

Geiger, Ingmar, Durand, Aurélia, Saab, Samy, Kleinaltenkamp, Michael, Baxter, Roger, Lee, Yeonhee·2012·Industrial Marketing Management
DOI 10.1016/j.indmarman.2011.11.013

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