The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
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Customers maintain relationships not only because they want to but also because they have to (switching costs perspective).
“Customers maintain relationships not only because they want to (PV/RQ perspective) but also because they have to (i.e., switching costs perspective; Geiger et al. 2012).”
From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Geiger et al. 2012
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- Authors
- Geiger, I., Durand, A., Saab, S., Kleinaltenkamp, M., Baxter, R., & Lee, Y.
- Affiliations
- Freie Universität Berlin (DE)
- HEC Montréal (CA)
- Auckland University of Technology (NZ)
- Advanced Institute of Convergence Technology (KR)
- Corresponding author
- Geiger, Ingmar
- Venue
- Industrial Marketing Management
- Publisher
- Elsevier BV
- Published
- 2012-01
- Volume
- 41
- Issue
- 1
- Pages
- 82-93
- ISSN
- 0019-8501 (ISSN-L)
- OpenAlex
- W2091517646
- Cited by
- 131
- References
- 89
- Citations by year
- 2026: 5 · 2025: 1 · 2024: 7 · 2023: 14 · 2022: 8 · 2021: 7 · 2020: 9 · 2019: 4 · 2018: 20 · 2017: 15 · 2016: 11 · 2015: 11 · 2014: 7 · 2013: 5 · 2012: 2
- FWCI
- 10.39
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Industrial Marketing Management (publishedVersion)
- Tuwhera (Auckland University of Technology) (submittedVersion)
- OPUS (Aalen University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Management Information Systems › Quality and Supply Management
- Social Sciences › Business, Management and Accounting › Management Information Systems › Outsourcing and Supply Chain Management
- Keywords
- buyer-seller relationships, relationship value, switching costs, role differences, transaction cost analysis, institutional arrangements, industrial purchasing
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