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Cited by 124Digital Marketing and Social MediaMarketing and Advertising StrategiesConsumer Market Behavior and Pricing

The DOI matches its Crossref record; 88 of the 93 references it cites were found in a registry or an index.

Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments

Yu, Chuanpeng, Zhang, Zhengang, Lin, Chunpei, Wu, Yenchun Jim·2020·Industrial Marketing Management
DOI 10.1016/j.indmarman.2019.05.001
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Crossref · 10.1016/j.indmarman.2019.05.001

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Citations

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Show all 93 references

Research works printed but not linked: 5

  1. Lee, 2012, A study on user perceptions and user behavior of an online federated search system, Journal of Educational Media and Library Science, 49, 369
  2. Tsai, 2012, Vol. 143, 471
  3. Westin, 1967, Vol. 1
  4. Yanes, 2017, How WeChat has changed the face of marketing in China, British Journal of Marketing Studies, 5, 14
  5. Zabin, 2004, Vol. 2004, 24

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Metadata

Authors
Yu, C., Zhang, Z., Lin, C., & Wu, Y. J.
Affiliations
  • South China University of Technology (CN)
  • Huaqiao University (CN)
  • National Taiwan Normal University (TW)
Corresponding author
Wu, Yenchun Jim
ORCID
Venue
Industrial Marketing Management
Publisher
Elsevier BV
Published
2020-10
Volume
90
Pages
481-492
ISSN
0019-8501 (ISSN-L)
DOI
10.1016/j.indmarman.2019.05.001
OpenAlex
W2946708860
Cited by
124
References
93
Citations by year
2026: 13 · 2025: 19 · 2024: 19 · 2023: 18 · 2022: 17 · 2021: 21 · 2020: 15
FWCI
27.69
Type
journal article
Language
en
Open access
closed
Licence
Locations
Industrial Marketing Management (publishedVersion)
Funders
  • Ministry of Science and Technology, Taiwan (106-2511-S-003-029-MY3)
  • National Office for Philosophy and Social Sciences (18CGL014)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
precision marketing, WeChat Moments, cue utilization theory, product involvement, brand familiarity, visual appeal, information quality, trust, privacy concerns, consumer perception

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