The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Crafting Integrated Multichannel Retailing Strategies
Abstract
Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today's retail landscape. While there are many benefits of operating multiple channels, these retailers also face many challenges. In this article, we discuss the key issues concerning multichannel retailing, including the motivations and constraints of going multichannel, the challenges of crafting multichannel retailing strategies and opportunities for creating synergies across channels, key retail mix decisions facing multichannel retailers, and the dynamics of multichannel retailing. We synthesize current knowledge drawn from the academic literature and industry practice, and discuss potential directions for future research.
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Citations
Cites
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M., & Ganesan, S. (2010) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2010.02.009 · Cited by 160
Cited by
Lamberton, C., & Stephen, A. T. (2016) · Journal of Marketing · doi:10.1509/jm.15.0415 · Cited by 1,127
Zhang, M., Ren, C., Wang, G. A., & He, Z. (2018) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2018.02.002 · Cited by 370
E-fulfilment and distribution in omni-channel retailing: a systematic literature review
Melacini, M., Perotti, S., Rasini, M., & Tappia, E. (2018) · International Journal of Physical Distribution & Logistics Management · doi:10.1108/ijpdlm-02-2017-0101 · Cited by 275
Batat, W. (2024) · Journal of Strategic Marketing · doi:10.1080/0965254x.2022.2059775 · Cited by 214
Willems, K., Smolders, A., Brengman, M., Luyten, K., & Schöning, J. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2016.10.066 · Cited by 207
Metadata
- Authors
- Zhang, J., Farris, P. W., Irvin, J. W., Kushwaha, T., Steenburgh, T. J., & Weitz, B. A.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2010-05
- Volume
- 24
- Issue
- 2
- Pages
- 168-180
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W3122351755
- Cited by
- 457
- References
- 1
- FWCI
- 39.72
- Type
- journal article
- Language
- en
- Open access
- closed
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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
