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Cited by 207Consumer Retail Behavior StudiesDigital Innovation in IndustriesAI in Service Interactions

The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

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Willems, Kim, Smolders, Annelien, Brengman, Malaika, Luyten, Kris, Schöning, Johannes·2017·Technological Forecasting and Social Change
DOI 10.1016/j.techfore.2016.10.066
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  • Informational barriers are especially relevant to BLV retail accessibility because businesses use technology to provide information at critical points along the path-to-purchase.

    “Informational barriers are especially relevant to the conversation surrounding BLV retail accessibility, as businesses now use technology to provide information at critical points along the path-to-purchase [99, 102].”

    From Experiences and Perceptions of Blind and Low-Vision (BLV) People with Retail Self-Checkout Systems (2026) · cites this paper as [99]

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Authors
Willems, K., Smolders, A., Brengman, M., Luyten, K., & Schöning, J.
Affiliations
  • Vrije Universiteit Brussel (BE)
  • iMinds (BE)
  • University of Bremen (DE)
Corresponding author
Willems, Kim
ORCID
Venue
Technological Forecasting and Social Change
Publisher
Elsevier BV
Published
2017-11
Volume
124
Pages
228-242
ISSN
0040-1625 (ISSN-L)
DOI
10.1016/j.techfore.2016.10.066
OpenAlex
W2552915456
Cited by
207
References
3
Citations by year
2026: 8 · 2025: 16 · 2024: 16 · 2023: 21 · 2022: 25 · 2021: 36 · 2020: 37 · 2019: 25 · 2018: 19 · 2017: 4
FWCI
33.30
Type
journal article
Language
en
Open access
Licence
Locations
  • Technological Forecasting and Social Change (publishedVersion)
  • Document Server@UHasselt (UHasselt) (submittedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • VUBIR (Vrije Universiteit Brussel) (submittedVersion)
Funders
Digitopia and Flanders Innovation & Entrepreneurship Baekeland (150726)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
  • Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
Keywords
retail technology, path to purchase, in-store shopping experience, online retail, shopper marketing, shopping value, moments of truth, servicescape, human-computer interaction, technology inventory, shopping convenience, hedonic value, symbolic value, utilitarian value

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