The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
Abstract
Consumer socialization through peer communication using social media websites has become an important marketing issue through the development and increasing popularity of social media. Guided by a socialization framework, this article investigates peer communication through social media websites; individual-level tie strength and group-level identification with the peer group as antecedents; and product attitudes and purchase decisions as outcomes. Survey data from 292 participants who engaged in peer communications about products through social media confirm that the two antecedents have positive influences on peer communication outcomes. Online consumer socialization through peer communication also affects purchasing decisions in two ways: directly (conformity with peers) and indirectly by reinforcing product involvement. In addition, consumer's need for uniqueness has a moderating effect on the influence of peer communication on product attitudes. These findings have significant theoretical and managerial implications.
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Cited by
Erkan, I., & Evans, C. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.03.003 · Cited by 1,188
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
A study of the impact of social media on consumers
Hajli, M. N. (2014) · International Journal of Market Research · doi:10.2501/ijmr-2014-025 · Cited by 854
Trust me, trust me not: A nuanced view of influencer marketing on social media
Kim, D. Y., & Kim, H.-Y. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.05.024 · Cited by 804
Metadata
- Authors
- Wang, X., Yu, C., & Wei, Y.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2012-11
- Volume
- 26
- Issue
- 4
- Pages
- 198-208
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2004196287
- Cited by
- 1,060
- References
- 10
- FWCI
- 113.14
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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