Cited by 906Digital Marketing and Social MediaComplex Network Analysis TechniquesMarketing and Advertising Strategies

A multi-stage model of word-of-mouth influence through viral marketing

De Bruyn, Arnaud, Lilien, Gary L.·2008·International Journal of Research in Marketing

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Crossref · 10.1016/j.ijresmar.2008.03.004

Cites

74 of 74 references verified0 citation errors · 0 not checkable

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Authors
De Bruyn, A., & Lilien, G. L.
Affiliations
Pennsylvania State University (US)
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2008-09
Volume
25
Issue
3
Pages
151-163
ISSN
0167-8116 (ISSN-L)
OpenAlex
W2139599676
Cited by
906
References
71
Citations by year
2026: 7 · 2025: 34 · 2024: 35 · 2023: 40 · 2022: 50 · 2021: 48 · 2020: 62 · 2019: 73 · 2018: 63 · 2017: 64 · 2016: 81 · 2015: 76 · 2014: 81 · 2013: 76 · 2012: 50
FWCI
70.79
Type
journal article
Language
en
Open access
closed
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
word-of-mouth influence, viral marketing, unsolicited email, purchase decision, social tie strength, demographic similarity, digital marketing, real-time data acquisition

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