A multi-stage model of word-of-mouth influence through viral marketing
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- Authors
- De Bruyn, A., & Lilien, G. L.
- Affiliations
- Pennsylvania State University (US)
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2008-09
- Volume
- 25
- Issue
- 3
- Pages
- 151-163
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2139599676
- Cited by
- 906
- References
- 71
- Citations by year
- 2026: 7 · 2025: 34 · 2024: 35 · 2023: 40 · 2022: 50 · 2021: 48 · 2020: 62 · 2019: 73 · 2018: 63 · 2017: 64 · 2016: 81 · 2015: 76 · 2014: 81 · 2013: 76 · 2012: 50
- FWCI
- 70.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Research in Marketing (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- word-of-mouth influence, viral marketing, unsolicited email, purchase decision, social tie strength, demographic similarity, digital marketing, real-time data acquisition
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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