The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Marketing the Pinball Way: Understanding how Social Media Change the Generation of Value for Consumers and Companies
Abstract
1 This editorial and the other articles included in this special issue are inspired by the inaugural Think:Lab Thought Leaders' Summit that took place in Munich, Germany, from September 19–23, 2012. The event was hosted by the Digitalization Think:Lab, a joint research initiative by the University of Munster's Marketing Center and Roland Berger Strategy Consultants (http:// www.digitalizationthinklab.com). The event was made possible through the “He stands like a statue, becomes part of the machine. Feeling all the bumpers, always playing clean. He plays by intuition, the digit counters fall. That deaf, dumb and blind kid sure plays a mean pinball!”– From the lyrics of “Pinball Wizard,” written by Pete Townsend, from the album Tommy
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Cites
Twitter mood predicts the stock market
Bollen, J., Mao, H., & Zeng, X. (2011) · Journal of Computational Science · doi:10.1016/j.jocs.2010.12.007 · Cited by 5,206
What Makes Online Content Viral?
Berger, J., & Milkman, K. L. (2012) · Journal of Marketing Research · doi:10.1509/jmr.10.0353 · Cited by 3,178 · cited 1×
“Research suggests that interesting and arousing content helps (Berger 2011; Berger and Milkman 2012) but this might be too vague to be of managerial value.”
BackgroundArousal Increases Social Transmission of Information
Berger, J. (2011) · Psychological Science · doi:10.1177/0956797611413294 · Cited by 600
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0388-3 · Cited by 434
Self-citation
Cited by
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Li, F., Larimo, J., & Leonidou, L. C. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00733-3 · Cited by 996
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631
Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey
Demmers, J., Weltevreden, J. W. J., & van Dolen, W. M. (2020) · International Journal of Electronic Commerce · doi:10.1080/10864415.2019.1683701 · Cited by 170
Dahl, A. J., D’Alessandro, A. M., Peltier, J. W., & Swan, E. L. (2018) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-04-2018-0051 · Cited by 39
Metadata
- Authors
- Hennig-Thurau, T., Hofacker, C. F., & Bloching, B.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2013-11
- Volume
- 27
- Issue
- 4
- Pages
- 237-241
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2093293872
- Cited by
- 235
- References
- 4
- FWCI
- 37.09
- Type
- journal article
- Language
- en
- Open access
- closed
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