Arousal Increases Social Transmission of Information
Open accessAbstract
Social transmission is everywhere. Friends talk about restaurants, policy wonks rant about legislation, analysts trade stock tips, neighbors gossip, and teens chitchat. Further, such interpersonal communication affects everything from decision making and well-being (Asch, 1956; Mehl, Vazire, Holleran, & Clark, 2010) to the spread of ideas, the persistence of stereotypes, and the diffusion of culture (Heath, 1996; Heath, Bell, & Sternberg, 2001; Kashima, 2008; Schaller, Conway, & Tanchuk, 2002; Schaller & Crandall, 2004). But although it is clear that social transmission is both frequent and important, what drives people to share, and why are some stories and information shared more than others?
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High-arousal emotions, whether positive or negative, contribute to the sharing of content online.
“High-arousal emotions, whether they are positive (e.g., awe) or negative (e.g., anger or outrage), contribute to the sharing of content online (16–20).”
From Out-group animosity drives engagement on social media (2021) · cites this paper as [16]
Content that evokes high-arousal emotions is more viral.
“content that evokes high-arousal emotions is more viral (Berger, 2011;Berger & Milkman, 2009;Berger & Milkman, 2013;Goel et al., 2015;Milkman & Berger, 2014)”
From The fingerprints of misinformation: how deceptive content differs from reliable sources in terms of cognitive effort and appeal to emotions (2022) · cites this paper as Berger, 2011
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- Authors
- Berger, J.
- Affiliations
- University of Pennsylvania (US)
- Corresponding author
- Berger, Jonah
- ORCID
- Berger, Jonah
- Venue
- Psychological Science
- Publisher
- SAGE Publications
- Published
- 2011-06-20
- Volume
- 22
- Issue
- 7
- Pages
- 891-893
- ISSN
- 0956-7976 (ISSN-L)
- 1467-9280
- OpenAlex
- W1977614311
- Cited by
- 600
- References
- 15
- Citations by year
- 2026: 31 · 2025: 50 · 2024: 41 · 2023: 63 · 2022: 54 · 2021: 53 · 2020: 60 · 2019: 51 · 2018: 36 · 2017: 36 · 2016: 34 · 2015: 37 · 2014: 21 · 2013: 22 · 2012: 7
- FWCI
- 35.31
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Locations
- Psychological Science (publishedVersion)
- PubMed (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- Topics
- Social Sciences › Psychology › Developmental and Educational Psychology › Child and Animal Learning Development
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- social transmission, arousal, interpersonal communication, information sharing, gossip, cultural diffusion, stereotypes, decision-making, well-being
- MeSH terms
- Arousal, Communication, Emotions, Humans, Motor Activity, Social Behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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