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E-Cigarette Marketing Exposure Is Associated With E-Cigarette Use Among US Youth

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Mantey, Dale S., Cooper, Maria R., Clendennen, Stephanie L., Pasch, Keryn E., Perry, Cheryl L.·2016·Journal of Adolescent Health

DOI 10.1016/j.jadohealth.2016.03.003PMC PMC4900536

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Abstract

Purpose E-cigarettes are currently the most commonly used tobacco product among US youth. However, unlike conventional cigarettes, e-cigarettes are not subject to marketing restrictions. This study investigates the association between exposure to e-cigarette marketing and susceptibility and use of e-cigarettes in youth. Methods Data were obtained from the 2014 National Youth Tobacco Survey. Participants were 22,007 US middle and high school students. Multivariate logistic regression models assessed the relationship between e-cigarette marketing (internet, print, retail, and TV/movies) and current and ever use as well as susceptibility to use e-cigarettes among never e-cigarette users. Results Exposure to each type of e-cigarette marketing was significantly associated with increased likelihood of ever and current use of e-cigarettes among middle and high school students. Exposure was also associated with susceptibility to use of e-cigarettes among current nonusers. In multivariate models, as the number of channels of e-cigarette marketing exposure increased, the likelihood of use and susceptibility also increased. Conclusions Findings highlight the significant associations between e-cigarette marketing and e-cigarette use among youth and the need for longitudinal research on these relationships.

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Authors: Mantey, D. S., Cooper, M. R., Clendennen, S. L., Pasch, K. E., & Perry, C. L.
Affiliations: The University of Texas Health Science Center at Houston (US)
The University of Texas at Austin (US)
Corresponding author: Mantey, Dale S.
ORCID: Mantey, Dale S.
Clendennen, Stephanie L.
Pasch, Keryn E.
Perry, Cheryl L.
Venue: Journal of Adolescent Health
Publisher: Elsevier BV
Published: 2016-06
Volume: 58
Issue: 6
Pages: 686-690
ISSN: 1054-139X (ISSN-L)
DOI: 10.1016/j.jadohealth.2016.03.003
PMC: PMC4900536
OpenAlex: W2338122609
Cited by: 268
References: 28
Citations by year: 2026: 8 · 2025: 21 · 2024: 27 · 2023: 21 · 2022: 37 · 2021: 24 · 2020: 47 · 2019: 24 · 2018: 34 · 2017: 17 · 2016: 8
FWCI: 22.28
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Journal of Adolescent Health (publishedVersion)
PubMed (publishedVersion)
Europe PMC (PubMed Central) (acceptedVersion)
PubMed Central (acceptedVersion)
Funders: National Institutes of Health
National Cancer Institute (P50CA180906)
Center for Tobacco Products (1 P50 CA180906)
Topics: Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Smoking Behavior and Cessation
Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
Keywords: electronic cigarettes, e-cigarette marketing, youth tobacco use, adolescent tobacco use, distribution channels, tobacco marketing restrictions, school students
MeSH terms: Smoking Prevention, Adolescent, Adolescent Behavior, Advertising, Female, Humans, Male, Mass Media, Surveys and Questionnaires, Smoking, Students, Odds Ratio, Electronic Nicotine Delivery Systems

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E-Cigarette Marketing Exposure Is Associated With E-Cigarette Use Among US Youth

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