The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
Internet blogs as a tourism marketing medium: A case study
Open accessAbstract
This study explores a 2003 Yahoo Anniversary Website–I left my heart in Aegean Sea–built by Justin, a Taiwanese engineer. Justin returns from the romantic Aegean Sea and puts 124 photographs he took onto a website to share with his friends. Unexpectedly, the website becomes a hit and the address achieves wide distribution via various chain e-mails. The site helps to promote tourism to Greece, a destination relatively unknown to most Taiwanese. This investigation explores why the site appeals to so many visitors, impresses them, and even draws them to plan travel to Greece. The article describes the effect of the website by analyzing messages left on the site. The AIDA model is useful for classifying holistic messages. The data demonstrate that the website generates desire and action in over 45% of its readers. These individuals either announce plans to visit Greece immediately or at some time in the foreseeable future. The website thus significantly influences browsers and indirectly promotes Greek tourism. Then, this article describes the key success factors of this popular website. Finally, the article presents suggestions and implications for the tourism industry and for nations seeking to promote tourism.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Hoffman, D. L., & Novak, T. P. (1996) · Journal of Marketing · doi:10.2307/1251841 · Cited by 5,740
Kotler, P. T., & Armstrong, G. (1972) · University of Maribor digital library (University of Maribor) · Cited by 5,598
Levitt, T. (1983) · Medical Entomology and Zoology · Cited by 950
Evaluating the use of the Web for tourism marketing: a case study from New Zealand
Doolin, B., Burgess, L., & Cooper, J. A. (2002) · Tourism Management · doi:10.1016/s0261-5177(02)00014-6 · Cited by 427
Dimensions of photography in a nature-based tour
Markwell, K. (1997) · Annals of Tourism Research · doi:10.1016/s0160-7383(96)00053-9 · Cited by 211
Chalfen, R. (1979) · Annals of Tourism Research · doi:10.1016/0160-7383(79)90006-9 · Cited by 154
New Film Website Promotion and Box Office Performance
Zufryden, F. S. (2000) · Journal of Advertising Research · doi:10.2501/jar-40-1-2-55-64 · Cited by 80
Promoting tourism on the internet
Hanna, J. R. P., & Millar, R. (1997) · Tourism Management · doi:10.1016/s0261-5177(97)00045-9 · Cited by 78
New Film Website Promotion and Box-office Performance
Zufryden (2000) · Journal of Advertising Research · Cited by 64
Stranger-local interaction in photography
Cohen, E., Nir, Y., & Almagor, U. (1992) · Annals of Tourism Research · doi:10.1016/0160-7383(92)90078-4 · Cited by 57
Haas, R. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00204-6 · Cited by 31
(2004) · Choice Reviews Online · doi:10.5860/choice.41-3528 · Cited by 25
Sweeney, S. (2000) · Medical Entomology and Zoology · Cited by 9
Flagged first, then by citations
Research works printed but not linked: 1
- Standing, 2000, The marketing of regional tourism via the Internet: lessons from Australian and South African sites, Mark Intell Plann, 18, 45
Cited by
Sorted by citations
Investigating the effects of smart technology on customer dynamics and customer experience
Foroudi, P., Gupta, S., Sivarajah, U., & Broderick, A. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2017.11.014 · Cited by 286
Pourazad, N., Stocchi, L., & Simmonds, L. (2025) · Information Technology & Tourism · doi:10.1007/s40558-025-00330-6 · Cited by 22
Metadata
- Authors
- Lin, Y.-S., & Huang, J.-Y.
- Affiliations
- National Sun Yat-sen University (TW)
- I-Shou University (TW)
- Corresponding author
- Lin, Yu-Shan
- Huang, Jun-Ying
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2006-10
- Volume
- 59
- Issue
- 10-11
- Pages
- 1201-1205
- ISSN
- 0148-2963 (ISSN-L)
- PMC
- PMC7112696
- OpenAlex
- W2105260602
- Semantic Scholar
- 3ef27403d4d1e5837bb8e90c941c2a8317d82128
- Cited by
- 211
- References
- 13
- Citations by year
- 2026: 3 · 2025: 6 · 2024: 12 · 2023: 9 · 2022: 10 · 2021: 12 · 2020: 11 · 2019: 10 · 2018: 12 · 2017: 15 · 2016: 11 · 2015: 17 · 2014: 14 · 2013: 15 · 2012: 13
- FWCI
- 19.75
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Journal of Business Research (publishedVersion)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- blogs, tourism marketing, destination promotion, Greek tourism, Aegean Sea, AIDA model, website popularity, visitor behavior, success factors, Taiwanese tourists
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
