The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
Investigating the service brand: A customer value perspective
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Citations
Cites
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
An updated paradigm for scale development incorporating unidimensionality and its assessment
Gerbing, D. W., & Anderson, J. C. (1988) · Journal of Marketing Research · doi:10.1177/002224378802500207 · Cited by 6,293
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Garbarino, E., & Johnson, M. S. (1999) · Journal of Marketing · doi:10.1177/002224299906300205 · Cited by 4,899
Consumer trust, value, and loyalty in relational exchanges
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.1.15.18449 · Cited by 4,196
Reinartz, W. J., & Kumar, V. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.17.18077 · Cited by 1,364
The Evolution of Loyalty Intentions
Johnson, M. D., Herrmann, A., & Huber, F. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.2.122 · Cited by 787
Cited by
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.001 · Cited by 591
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.02.002 · Cited by 328
Twenty-seven years of service research: a literature review and research agenda
Furrer, O., Yu Kerguignas, J., Delcourt, C., & Gremler, D. D. (2020) · Journal of Services Marketing · doi:10.1108/jsm-02-2019-0078 · Cited by 101
Lee, C.-Y. (2019) · Journal of Promotion Management · doi:10.1080/10496491.2018.1427651 · Cited by 90
Building customer-based brand equity of domestic brands: Role of brand equity dimensions
Sharma, R. (2017) · Metamorphosis: A Journal of Management Research · doi:10.1177/0972622517702187 · Cited by 19
Metadata
- Authors
- Brodie, R. J., Whittome, J. R. M., & Brush, G. J.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2009-03
- Volume
- 62
- Issue
- 3
- Pages
- 345-355
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W1974802372
- Cited by
- 443
- References
- 11
- FWCI
- 30.60
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Investigating the service brand: A customer value perspective. https://app.cochat.ai/papers/10.1016/j.jbusres.2008.06.008
- The paper
- Brodie, R. J., Whittome, J. R. M., & Brush, G. J. (2009). Investigating the service brand: A customer value perspective. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2008.06.008
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.