The DOI matches its Crossref record; 52 of the 52 references it cites were found in a registry or an index.
Anti-branding on the internet
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Citations
Cites
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Weber, R. (1990) · doi:10.4135/9781412983488 · Cited by 7,750
Satisfaction: a behavioral perspective on the consumer
(2010) · Choice Reviews Online · doi:10.5860/choice.47-6963 · Cited by 6,042
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Markus, H., & Nurius, P. (1986) · American Psychologist · doi:10.1037/0003-066x.41.9.954 · Cited by 5,806
(1970) · Cited by 3,618
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Lusch, R. F., Vargo, S. L., Bolton, R. N., & Webster, F. E. (2006) · Cited by 1,675
Net gain: Expanding markets through virtual communities
Hagel, J. (1999) · Journal of Interactive Marketing · doi:10.1002/(sici)1520-6653(199924)13:1<55::aid-dir5>3.0.co;2-c · Cited by 1,673
Reliability of Nominal Data Based on Qualitative Judgments
Perreault, W. D., & Leigh, L. E. (1989) · Journal of Marketing Research · doi:10.2307/3172601 · Cited by 1,575
Intentional social action in virtual communities
Bagozzi, R. P., & Dholakia, U. M. (2002) · Journal of Interactive Marketing · doi:10.1002/dir.10006 · Cited by 1,490
Cited by
Willingness-to-punish the corporate brand for corporate social irresponsibility
Sweetin, V. H., Knowles, L. L., Summey, J. H., & McQueen, K. S. (2013) · Journal of Business Research · doi:10.1016/j.jbusres.2013.02.003 · Cited by 220
The Effects of Culture on Consumers’ Consumption and Generation of Online Reviews
Kim, J. M., Jun, M., & Kim, C. K. (2018) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.05.002 · Cited by 118
Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes
Weitzl, W., & Einwiller, S. (2018) · The Handbook of Communication Engagement · doi:10.1002/9781119167600.ch31 · Cited by 14
Metadata
- Authors
- Krishnamurthy, S., & Kucuk, S. U.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2009-11
- Volume
- 62
- Issue
- 11
- Pages
- 1119-1126
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2016252252
- Cited by
- 261
- References
- 52
- FWCI
- 19.56
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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- CoChat. (2026). Citation check: Anti-branding on the internet. https://app.cochat.ai/papers/10.1016/j.jbusres.2008.09.003
- The paper
- Krishnamurthy, S., & Kucuk, S. U. (2009). Anti-branding on the internet. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2008.09.003
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.