The DOI matches its Crossref record; 67 of the 67 references it cites were found in a registry or an index.
Green marketing orientation: Conceptualization, scale development and validation
Open accessAbstract
As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance. However, no research has yet operationalized all the organizational facets that are necessary to become a green marketing oriented company. To address this omission, following the literature in measurement theory, this investigation reports a series of 4 studies and develops a scale to capture the holistic approach of green marketing. This study introduces the construct of green marketing orientation, which comprises three dimensions: strategic green marketing orientation, tactical green marketing orientation and internal green marketing orientation. The scale shows internal consistency, reliability, construct validity and nomological validity. Directions for future research and managerial implications of the new construct are discussed.
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Cited by
CSR ‘sustainability’ practices and firm performance in an emerging economy
Sardana, D., Gupta, N., Kumar, V., & Terziovski, M. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.120766 · Cited by 238
Akbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph16204043 · Cited by 122
Green Buying Behaviour: An Integrated Model
Duque Oliva, E. J., Sánchez-Torres, J. A., Arroyo-Cañada, F.-J., Argila-Irurita, A., Fuente, J. G.-L., Palacio-López, S.-M., & Arrubla-Zapata, J.-P. (2024) · Sustainability · doi:10.3390/su16114441 · Cited by 14
Metadata
- Authors
- Papadas, K.-K., Avlonitis, G. J., & Carrigan, M.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2017-11
- Volume
- 80
- Pages
- 236-246
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2617881682
- Cited by
- 473
- References
- 67
- FWCI
- 51.00
- Type
- journal article
- Language
- en
- Open access
- bronze
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
