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Cited by 517

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Harrigan, Paul, Evers, Uwana, Miles, Morgan P., Daly, Tim·2018·Journal of Business Research
DOI 10.1016/j.jbusres.2017.11.046
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Abstract

Consumers rely on social media to make travel decisions, and actively engage in relationships with tourism brands on social media. Our research contribution is threefold. First, we validate the consumer brand engagement (CBE) scale proposed by Hollebeek, Glynn, and Brodie (2014). Second, we use social exchange theory to replicate their proposed model to relate CBE to consumer involvement, self-brand connection, and brand usage. Third, we contribute to tourism marketing theory and practice. The CBE scale exhibited exceptional fit in the tourism context. The models confirmed that all three dimensions of CBE had significant effects on self-brand connection and brand usage intent. Tourism organizations may utilize these findings to foster stronger connections with consumers and increase the likelihood of consumers using their sites by focusing on strategies to develop CBE.

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Metadata

Authors
Harrigan, P., Evers, U., Miles, M. P., & Daly, T.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2018-07
Volume
88
Pages
388-396
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2017.11.046
OpenAlex
W2771487487
Cited by
517
References
13
FWCI
67.09
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. https://app.cochat.ai/papers/10.1016/j.jbusres.2017.11.046
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Harrigan, P., Evers, U., Miles, M. P., & Daly, T. (2018). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2017.11.046

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.