Service-dominant logic: continuing the evolution
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Labels and roles assigned to players like travelers, firms and intermediaries are not valid anymore.
“In this vein, labels and roles assigned to players like travelers, firms and intermediaries are not valid anymore (Vargo and Lusch 2008).”
From Smart tourism: foundations and developments (2015) · cites this paper as Vargo and Lusch 2008
S-D logic posits collaboration between heterogeneous actors towards value creation and postulates their interaction within a dynamic ecosystem through the voluntary exchange of operant resources.
“S-D logic posits the collaboration between heterogeneous actors towards value creation (Vargo and Lusch, 2008) and postulates their interaction within a dynamic ecosystem (Wieland et al., 2012) through the voluntary exchange of operant resources (Lusch and Vargo, 2014).”
From Smart tourism destinations: ecosystems for tourism destination competitiveness (2016) · cites this paper as Vargo and Lusch, 2008
S-D logic states that all social and economic actors are resource integrators and operant resources are the fundamental source of competitive advantage.
“S-D logic states that “all social and economic actors are resource integrators” and “operant resources are the fundamental source of competitive advantage” (Vargo and Lusch, 2008, p.7).”
From Smart tourism destinations: ecosystems for tourism destination competitiveness (2016) · cites this paper as Vargo and Lusch, 2008
Value is co-created not only with customers, but with a multitude of stakeholders.
“More recent contributions to SD logic acknowledge that value is cocreated not only with customers, but with a multitude of stakeholders (Vargo and Lusch 2008;Vargo 2011;Lusch and Webster 2011).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Vargo and Lusch 2008
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- Authors
- Vargo, S. L., & Lusch, R. F.
- Affiliations
- University of Hawaiʻi at Mānoa (US)
- University of Arizona (US)
- Corresponding author
- Vargo, Stephen L.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2007-08-01
- Volume
- 36
- Issue
- 1
- Pages
- 1-10
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2126840412
- Cited by
- 7,824
- References
- 33
- Citations by year
- 2026: 646 · 2025: 412 · 2024: 424 · 2023: 441 · 2022: 489 · 2021: 537 · 2020: 615 · 2019: 531 · 2018: 552 · 2017: 499 · 2016: 445 · 2015: 480 · 2014: 467 · 2013: 351 · 2012: 338
- FWCI
- 374.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Keywords
- service-dominant logic, marketing theory, value co-creation, customer value, service marketing
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