“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
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Intrusion interrupts the activities of the consumers, leading to negative associations, which significantly affects the advertising value.
“This intrusion interrupts the activities of the consumers, leading to negative associations, which significantly affects the advertising value (Ketelaar et al., 2018).”
From Setting the future of digital and social media marketing research: Perspectives and research propositions (2021) · cites this paper as Ketelaar et al., 2018
Section 2.2 describes intrusive ads as interrupting consumers’ goals, and section 4.3 reports that lower perceived intrusiveness was associated with a more positive attitude toward the ad and greater brand choice. The paper does not report a significant effect of intrusiveness on advertising value specifically; it measures ad attitude and brand choice instead. Page numbers were not available in our copy. (LLM, conf=0.84)
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Cited by
Sorted by citations
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 2,620 · see citing works
- Authors
- Ketelaar, P. E., Bernritter, S. F., van Woudenberg, T. J., Rozendaal, E., Konig, R. P., Hühn, A. E., Van Gisbergen, M. S., & Janssen, L.
- Affiliations
- Radboud University Nijmegen (NL)
- University of Amsterdam (NL)
- Eindhoven University of Technology (NL)
- Tilburg University (NL)
- Corresponding author
- Ketelaar, Paul E.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2018-10
- Volume
- 91
- Pages
- 277-285
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2883969375
- Cited by
- 60
- References
- 68
- Citations by year
- 2026: 4 · 2025: 5 · 2024: 9 · 2023: 8 · 2022: 12 · 2021: 6 · 2020: 10 · 2019: 5 · 2018: 1
- FWCI
- 12.52
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Business Research (publishedVersion)
- Research portal (Tilburg University) (publishedVersion, other-oa)
- UvA-DARE (University of Amsterdam) (publishedVersion)
- Breda University of Applied Sciences Portal (publishedVersion)
- Goldsmiths Research Online (acceptedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- TU/e Research Portal (submittedVersion)
- Breda University of Applied Sciences Portal (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Research Portal (King's College London) (submittedVersion)
- Radboud Repository (Radboud University) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- ad intrusiveness, brand choice, mobile application, moderated serial mediation
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