The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing
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The calculus people make is not exactly between expected loss of privacy and immediate gain of information disclosure, but takes into account their need for freedom to move and their feelings about moral responsibility and guilt due to the evolution of the pandemics.
“Here it is not exactly a calculus between the expected loss of privacy and the immediate gain of information disclosure (Dinev & Hart, 2006; Xu, Luo, Carroll, & Rosson, 2011) that the government think people will make, but a calculus taking into account their need for freedom to move and their feelings about moral responsibility and guilt due to the evolution of the pandemics.”
From Contact tracing apps and values dilemmas: A privacy paradox in a neo-liberal world (2020) · cites this paper as Xu, Luo, Carroll, & Rosson, 2011
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- Authors
- Xu, H., Luo, X. (., Carroll, J. M., & Rosson, M. B.
- Affiliations
- Pennsylvania State University (US)
- University of New Mexico (US)
- Corresponding author
- Xu, Heng
- Venue
- Decision Support Systems
- Publisher
- Elsevier BV
- Published
- 2011-04
- Volume
- 51
- Issue
- 1
- Pages
- 42-52
- ISSN
- 0167-9236 (ISSN-L)
- OpenAlex
- W1971916001
- Cited by
- 708
- References
- 74
- Citations by year
- 2026: 54 · 2025: 55 · 2024: 40 · 2023: 61 · 2022: 63 · 2021: 84 · 2020: 62 · 2019: 50 · 2018: 43 · 2017: 35 · 2016: 46 · 2015: 44 · 2014: 30 · 2013: 23 · 2012: 17
- FWCI
- 42.51
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Decision Support Systems (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- personalization-privacy paradox, privacy calculus, consumer acceptance, personal characteristics, moderating effect
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