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Organizing for digital servitization: A service ecosystem perspective
Open accessAbstract
Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits.
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Metadata
- Authors
- Sklyar, A., Kowalkowski, C., Tronvoll, B., & Sörhammar, D.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2019-11
- Volume
- 104
- Pages
- 450-460
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2911379028
- Cited by
- 557
- References
- 2
- FWCI
- 84.93
- Type
- journal article
- Language
- en
- Open access
- hybrid
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- www.elsevier.com/legal/tdmrep-license (tdm)
- creativecommons.org/licenses/by-nc-nd/4.0/ (vor)
- Funders
- Riksbankens Jubileumsfond (P15-0232:1)
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