The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Marketing innovations during a global crisis: A study of China firms’ response to COVID-19
Open accessAbstract
As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the global economy and threatening the survival of firms worldwide. It seems unavoidable that this natural disruption has hit the global economy and produced a huge crisis for firms. This study explores how firms in China are innovating their marketing strategies by critically identifying the typology of firms’ marketing innovations using two dimensions, namely, motivation for innovations and the level of collaborative innovations. This research also explores the influence of the external environment, internal advantages (e.g., dynamic capabilities and resource dependence), and characteristics of firms on Chinese firms’ choice and implementation of marketing innovation strategies. It provides valuable insights for firms to respond successfully to similar crisis events in the future.
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Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Inter-firm Networks: Antecedents, Mechanisms and Forms
Grandori, A., & Soda, G. (1995) · Organization Studies · doi:10.1177/017084069501600201 · Cited by 1,337
External linkages and innovation in small and medium‐sized enterprises
Rothwell, R., & Dodgson, M. (1991) · R&D Management · doi:10.1111/j.1467-9310.1991.tb00742.x · Cited by 397
Cited by
Sheng, J., Amankwah‐Amoah, J., Khan, Z., & Wang, X. (2021) · British Journal of Management · doi:10.1111/1467-8551.12441 · Cited by 369
Ozuem, W., Ranfagni, S., Willis, M., Rovai, S., & Howell, K. (2021) · Psychology & Marketing · doi:10.1002/mar.21527 · Cited by 140
Key drivers of green innovation in family firms: a machine learning approach
Veiga, P. M. (2025) · Journal of Family Business Management · doi:10.1108/jfbm-08-2024-0191 · Cited by 25
Metadata
- Authors
- Wang, Y., Hong, A., Li, X., & Gao, J.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2020-08
- Volume
- 116
- Pages
- 214-220
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W3029658331
- Cited by
- 460
- References
- 3
- FWCI
- 70.86
- Type
- journal article
- Language
- en
- Open access
- green
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- Wang, Y., Hong, A., Li, X., & Gao, J. (2020). Marketing innovations during a global crisis: A study of China firms’ response to COVID-19. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.029
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