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The call of the whole in understanding the development of sustainable ventures

Open access
Muñoz, Pablo, Dimov, Dimo·2015·Journal of Business Venturing

Abstract

This paper examines the development process of sustainable ventures by focusing on three substantive markers, namely the ideas, actions, and exchange relationships articulated and instigated by the entrepreneurs in question. Based on data from 45 sustainability-oriented new ventures, it examines the causal configurations behind the manifestations of these markers using Fuzzy-Set Qualitative Comparison Analysis (fsQCA). The analysis also reveals two distinct opportunity development paths. The first, conformist, operates in an enabling supporting context as sustainability conveyor. The second, insurgent, path operates as a change agent against an establishment that is not conducive to sustainability ideals.

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Metadata

Authors
Muñoz, P., & Dimov, D.
Venue
Journal of Business Venturing
Publisher
Elsevier BV
Published
2015-07
Volume
30
Issue
4
Pages
632-654
ISSN
0883-9026 (ISSN-L)
OpenAlex
W2026683609
Cited by
366
References
11
FWCI
36.44
Type
journal article
Language
en
Open access
green
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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