The creative imperative: The role of creativity, creative problem solving and insight as key drivers for sustainability
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Creativity helps companies produce novel products, improve processes, and meet sustainability efforts.
“Creativity helps companies produce novel products and improve their processes [79] as well as work towards meeting their sustainability efforts [89].”
From The Impact of Generative AI on Creativity in Software Development: A Research Agenda (2025) · cites this paper as [89]
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- Authors
- Kajzer Mitchell, I., & Walinga, J.
- Affiliations
- Royal Roads University (CA)
- Venue
- Journal of Cleaner Production
- Publisher
- Elsevier BV
- Published
- 2017-01
- Volume
- 140
- Pages
- 1872-1884
- ISSN
- 0959-6526 (ISSN-L)
- OpenAlex
- W2521121624
- Cited by
- 164
- References
- 186
- Citations by year
- 2026: 12 · 2025: 34 · 2024: 21 · 2023: 21 · 2022: 22 · 2021: 19 · 2020: 15 · 2019: 11 · 2018: 6 · 2017: 3
- FWCI
- 9.49
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Cleaner Production (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Physical Sciences › Engineering › Mechanical Engineering › Design Education and Practice
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Keywords
- creativity, creative problem solving, insight problem solving, organizational sustainability, problem framing, barriers to change, creative insight, creativity theory, divergent thinking
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