The DOI matches its Crossref record; 116 of the 116 references it cites were found in a registry or an index.
Sensory marketing, embodiment, and grounded cognition: A review and introduction
Open accessAbstract
There has been a recent swell of interest in marketing as well as psychology pertaining to the role of sensory experiences in judgment and decision making. Within marketing, the field of sensory marketing has developed which explores the role of the senses in consumer behavior. In psychology, the dominant computer metaphor of information processing has been challenged by researchers demonstrating various manners in which mental activity is grounded in sensory experience. These findings are arduous to explain using the amodal model of the human mind. In this introduction, we first delineate key assumptions of the information processing paradigm and then discuss some of the key conceptual challenges posed by the research generally appearing under the titles of embodiment, grounded cognition, or sensory marketing. We then address the use of bodily feelings as a source of information; next, we turn to the role of context sensitive perception, imagery, and simulation in consumer behavior, and finally discuss the role of metaphors. Through this discourse, we note the contributions to the present special issue as applicable.
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Cites
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On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric
McQuarrie, E. F., & Mick, D. G. (1992) · Journal of Consumer Research · doi:10.1086/209295 · Cited by 422
Making omnichannel an augmented reality: the current and future state of the art
Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., & de Ruyter, K. (2018) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-01-2018-0023 · Cited by 266
Expanding theory of tourists’ destination loyalty: The role of sensory impressions
Lv, X., Li, C. (., & McCabe, S. (2020) · Tourism Management · doi:10.1016/j.tourman.2019.104026 · Cited by 264
The roles of sensory perceptions and mental imagery in consumer decision-making
Kim, M., Kim, J.-H., Park, M., & Yoo, J. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102517 · Cited by 97
The Consumer Experience of Responsibilization: The Case of Panera Cares
Eckhardt, G. M., & Dobscha, S. (2019) · Journal of Business Ethics · doi:10.1007/s10551-018-3795-4 · Cited by 93
Metadata
- Authors
- Krishna, A., & Schwarz, N.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2013-12-24
- Volume
- 24
- Issue
- 2
- Pages
- 159-168
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W1982987090
- Cited by
- 552
- References
- 116
- FWCI
- 38.77
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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