The impact of tobacco advertising bans on consumption in developing countries
Abstract
Tobacco advertising bans have become commonplace in developed nations but are less prevalent in developing countries. The importance of advertising bans as part of comprehensive tobacco control strategies has been emphasised by the Framework Convention on Tobacco Control which calls for comprehensive bans on tobacco advertising. The empirical literature suggests that comprehensive advertising bans have played a role in reducing consumption in developed countries but that limited policies have not. This paper extends this analysis to include 30 developing countries and finds that bans do play an important role in reducing tobacco consumption in these countries. It finds that both comprehensive as well as limited policies are effective in reducing consumption although comprehensive bans have a far greater impact than limited ones. Furthermore, it finds that advertising bans may be even more effective in the developing world than they are in the developed world.
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More complete advertising and promotional bans are more successful than partial restrictions in both developed and developing countries.
“Because the tobacco industry has become highly skilled at exploiting multiple potential traditional and nontraditional avenues for marketing, more complete advertising and promotional bans are more successful than partial restrictions in both developed and developing countries.479,480”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [480]
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- Authors
- Blecher, E.
- Affiliations
- University of Cape Town (ZA)
- Corresponding author
- Blecher, Evan
- ORCID
- Blecher, Evan
- Venue
- Journal of Health Economics
- Publisher
- Elsevier BV
- Published
- 2008-07
- Volume
- 27
- Issue
- 4
- Pages
- 930-942
- ISSN
- 0167-6296 (ISSN-L)
- OpenAlex
- W2128484127
- Cited by
- 170
- References
- 66
- Citations by year
- 2025: 9 · 2024: 7 · 2023: 11 · 2022: 12 · 2021: 8 · 2020: 13 · 2019: 6 · 2018: 8 · 2017: 14 · 2016: 11 · 2015: 18 · 2014: 12 · 2013: 9 · 2012: 16
- FWCI
- 3.61
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Economics (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- tobacco advertising ban, tobacco use, tobacco control, Framework Convention on Tobacco Control, developing countries, smoking prevalence
- MeSH terms
- Advertising, Developing Countries, Humans, Smoking, Models, Econometric, Tobacco Industry
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