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Cited by 178

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Investigating motivated consumer innovativeness in the context of drone food delivery services

Hwang, Jinsoo, Kim, Hyun, Kim, Woohyoung·2019·Journal of Hospitality and Tourism Management

Abstract

Abstract The objective of this research is to explore the motivated consumer innovativeness in the context of drone food delivery services. More specifically, it was hypothesized that four dimensions of motivated consumer innovativeness, which include functionally, hedonically, cognitively, and socially motivated consumer innovativeness, play an important role in the formation of attitude and behavioral intentions. In addition, this study proposed that the attitude positively affects desire and behavioral intentions. Based on the proposed relationships among the constructs, a conceptual model was developed and evaluated using data collected from 320 respondents in Korea. The data analysis results revealed that three dimensions of motivated consumer innovativeness except for cognitively motivated consumer innovativeness are important predictors of attitude. In addition, functionally motivated consumer innovativeness had a positive influence on behavioral intentions. Lastly, the attitude was shown to significantly increase desire and behavioral intentions.

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Crossref · 10.1016/j.jhtm.2019.01.004

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Metadata

Authors
Hwang, J., Kim, H., & Kim, W.
Venue
Journal of Hospitality and Tourism Management
Publisher
Elsevier BV
Published
2019-03
Volume
38
Pages
102-110
ISSN
1447-6770 (ISSN-L)
OpenAlex
W2908756709
Cited by
178
References
11
FWCI
23.00
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Investigating motivated consumer innovativeness in the context of drone food delivery services. https://app.cochat.ai/papers/10.1016/j.jhtm.2019.01.004
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Hwang, J., Kim, H., & Kim, W. (2019). Investigating motivated consumer innovativeness in the context of drone food delivery services. Journal of Hospitality and Tourism Management. https://doi.org/10.1016/j.jhtm.2019.01.004

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.