A Model of the Antecedents of Perceived Ease of Use: Development and Test

Venkatesh, Viswanath; Davis, Fred D.

doi:10.1111/j.1540-5915.1996.tb01822.x

Cited by 3,802Technology Adoption and User BehaviourUsability and User Interface DesignInnovative Human-Technology Interaction

A Model of the Antecedents of Perceived Ease of Use: Development and Test

Venkatesh, Viswanath, Davis, Fred D.·1996·Decision Sciences

DOI 10.1111/j.1540-5915.1996.tb01822.x

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Abstract

The Technology Acceptance Model (TAM) has been widely used to predict user acceptance and use based on perceived ease of use and usefulness. However, in order to design effective training interventions to improve user acceptance, it is necessary to better understand the antecedents and determinants of key acceptance constructs. In this research, we focus on understanding the determinants of perceived ease of use. Data from three experiments spanning 108 subjects and six different systems supported our hypothesis that an individual's perception of a particular system's ease of use is anchored to her or his general computer self-efficacy at all times, and objective usability has an impact on ease of use perceptions about a specific system only after direct experience with the system. In addition to being an important research issue in user acceptance research, understanding antecedents of perceived ease of use is also important from a practical standpoint since several systems in which millions of dollars are invested are rejected because of poor user interfaces. Moreover, the actual underlying problem might be low computer self-efficacy of the target user group. In such cases, training interventions aimed at improving computer self-efficacy of users may be more effective than improved interface design for increasing user acceptance.

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TAM is a behavioural model developed by Davis in 1989 to predict user acceptance and use of new information technology based on perceived ease of use and usefulness.
“TAM is a behavioural model which was developed by Davis in 1989 to predict the user acceptance and use of new information technology based on its perceived ease of use and usefulness [33,34].”
From Student peer mentoring: Feasibility and acceptability of mHealth-based tool for alcohol and substance abuse prevention by peer mentors at a university in Kenya (2023) · cites this paper as [33]

Perceived usefulness, perceived ease of use, and user acceptance of information technology
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Authors: Venkatesh, V., & Davis, F. D.
Affiliations: University of Minnesota (US)
University of Maryland, College Park (US)
ORCID: Venkatesh, Viswanath
Davis, Fred D.
Venue: Decision Sciences
Publisher: Wiley
Published: 1996-09
Volume: 27
Issue: 3
Pages: 451-481
ISSN: 0011-7315 (ISSN-L)
1540-5915
DOI: 10.1111/j.1540-5915.1996.tb01822.x
OpenAlex: W2075647120
Cited by: 3,802
References: 1
Citations by year: 2026: 102 · 2025: 172 · 2024: 217 · 2023: 213 · 2022: 251 · 2021: 207 · 2020: 183 · 2019: 182 · 2018: 163 · 2017: 116 · 2016: 136 · 2015: 179 · 2014: 160 · 2013: 166 · 2012: 187
FWCI: 22.33
Type: journal article
Language: en
Open access: closed
Licence: doi.wiley.com/10.1002/tdm_license_1 (tdm, 6939 d)
Locations: Decision Sciences (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords: perceived ease of use, technology acceptance model, computer self-efficacy, user acceptance, training program, user interface design

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A Model of the Antecedents of Perceived Ease of Use: Development and Test

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