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Cited by 34Nutrition, Health and Food BehaviorMedia Influence and HealthObesity, Physical Activity, Diet

Impact of Commercials on Food Preferences of Low-income, Minority Preschoolers

Open access
Nicklas, Theresa A., Goh, Eugenia Tsuei, Suzanne Goodell, L., Acuff, Daniel S., Reiher, Robert, Buday, Richard, Ottenbacher, Allison·2011·Journal of Nutrition Education and Behavior
DOI 10.1016/j.jneb.2009.11.007PMC PMC3018529
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Abstract

Objective To determine whether fruit and vegetable (FV) commercials have an impact on preschool children's preferences for specific FV.Design A year of extensive formative assessment was conducted to develop 2 30-second commercials: "Judy Fruity" promoted apples and bananas and "Reggie Veggie" promoted broccoli and carrots. The commercials were embedded into a 15-minute TV program. Fruit and vegetable preferences were assessed before and after 4 exposures to each of the commercials.Setting Four Head Start centers in Houston, Texas.Participants One hundred eighty-three preschool children (39% African American; 61% Hispanic American).Main outcome measures Assessment of whether FV preferences were significantly higher in the treatment group than the control group, controlling for baseline FV preferences, age, race, and intervention dose in the model.Analysis A general linear model was used.Results There was a significantly higher preference for broccoli and carrots (P = .02) in the intervention group compared to the control group after multiple exposures to the vegetable commercial.Conclusions and implications Data suggest that commercials promoting vegetables may be an effective strategy to influence young children's preferences for vegetables. This may not be the case with fruit preferences, which are already high in this age group.

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  • Thus far, there are mixed results in terms of the potential impacts of menu labeling and marketing regulations on eating behavior.

    “Both of these approaches address consumers’ access to information about food, and thus far, there are mixed results in terms of the potential impacts of these strategies on eating behavior [10-23].”

    From Healthier side dishes at restaurants: an analysis of children's perspectives, menu content, and energy impacts (2014) · cites this paper as [13]

    The Results (Outcome; page unavailable) and Discussion report that commercials increased preschoolers’ preferences for the advertised vegetables but did not significantly change fruit preferences. That supports a limited account of differing marketing effects, but the paper does not assess menu labeling, marketing regulations, or actual eating behavior. (LLM, conf=0.78)

    Experimental — accuracy not yet measured

  • Several recent policy approaches are congruent with the goal of promoting healthier eating in restaurants, including regulations focused on menu labeling and marketing.

    “Several recent policy approaches are congruent with the goal of promoting healthier eating in restaurants, including regulations focused on menu labeling and marketing.”

    From Healthier side dishes at restaurants: an analysis of children's perspectives, menu content, and energy impacts (2014) · cites this paper as [13]

    The Implications for Research and Practice section discusses using food commercials to promote healthier eating among young children. Our copy does not address restaurant eating or regulations on menu labeling or marketing; searches for those policy terms found no relevant passage. Page numbers were not available in the indexed copy. (LLM, conf=0.74)

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Research works printed but not linked: 1

  1. [43]NVIVO QSR International Pty Ltd Cambridge, MA June 18 2008 Available at: http://www.qsrinternational.com/products_nvivo_features-and-benefits.aspx

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Authors
Nicklas, T. A., Goh, E. T., Suzanne Goodell, L., Acuff, D. S., Reiher, R., Buday, R., & Ottenbacher, A.
Affiliations
  • Baylor College of Medicine (US)
  • The University of Texas Southwestern Medical Center (US)
  • Archimage (United States) (US)
  • The University of Texas Health Science Center at Houston (US)
Corresponding author
Nicklas, Theresa A.
ORCID
Venue
Journal of Nutrition Education and Behavior
Publisher
Elsevier BV
Published
2011-01
Volume
43
Issue
1
Pages
35-41
ISSN
1499-4046 (ISSN-L)
DOI
10.1016/j.jneb.2009.11.007
PMC
PMC3018529
OpenAlex
W1988032911
Cited by
34
References
52
Citations by year
2025: 2 · 2024: 1 · 2022: 1 · 2021: 3 · 2020: 4 · 2019: 2 · 2018: 2 · 2017: 1 · 2016: 3 · 2015: 1 · 2014: 4 · 2013: 3 · 2012: 5
FWCI
3.03
Type
journal article
Language
en
Open access
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • Journal of Nutrition Education and Behavior (publishedVersion)
  • PubMed (publishedVersion)
  • Europe PMC (PubMed Central) (acceptedVersion)
  • PubMed Central (acceptedVersion)
Funders
National Cancer Institute (R21CA107010)
Topics
  • Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
Keywords
food marketing, fruit and vegetable preferences, preschool children, low-income children, minority children, Head Start, children's food preferences
MeSH terms
Advertising, Child, Preschool, Female, Food Preferences, Fruit, Health Education, Humans, Male, Minority Groups, Poverty, Television, Vegetables, Linear Models, Child Nutrition Sciences

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