The DOI matches its Crossref record; 26 of the 26 references it cites were found in a registry or an index.
Innovations in Shopper Marketing: Current Insights and Future Research Issues
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Citations
Cites
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.2.120.18470 · Cited by 2,257
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.133 · Cited by 1,482
Self-citationChallenges and Opportunities in Multichannel Customer Management
Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C. (2006) · Journal of Service Research · doi:10.1177/1094670506293559 · Cited by 1,154
Self-citationMultichannel customer management: Understanding the research-shopper phenomenon.
Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2006.11.002 · Cited by 999
Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.6.1 · Cited by 813
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
Neslin, S. A., & Shankar, V. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2008.10.005 · Cited by 615
Self-citationInnovations in Retail Business Models
Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011) · Journal of Retailing · doi:10.1016/j.jretai.2011.04.005 · Cited by 592
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Shankar, V., Venkatesh, A., Hofacker, C., & Naik, P. (2010) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2010.02.006 · Cited by 578
Self-citationInman, J. J., Winer, R. S., & Ferraro, R. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.19 · Cited by 527
Self-citationWhen Should a Retailer Create an Exciting Store Environment?
Kaltcheva, V. D., & Weitz, B. A. (2005) · Journal of Marketing · doi:10.1509/jmkg.2006.70.1.107 · Cited by 510
Research works printed but not linked: 6
- Abens, 2009, Exploring the Collaboration Gap: Are Shopper Marketing Objectives at Odds?, Adweek, 50, S2
- Basuroy, 2001, The Impact of Category Management on Retail Prices and Performance: Theory and Evidence, Journal of Marketing, 65, 16, 10.1509/jmkg.65.4.16.18382 · doi:10.1509/jmkg.65.4.16.18382
- Bezawada, 2009, Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights, Journal of Marketing, 73, 99, 10.1509/jmkg.73.3.99 · doi:10.1509/jmkg.73.3.99
- Fowler, Geoffrey A. (2010), “Retailers Reach Out on Cellphones: Software Apps Lure Shoppers with Rewards, Coupons, and Product Information,” The Wall Street Journal, April 21, B6.
- Gallagher, 2008, Shopper Marketing Programs Fall Short: Study, Supermarket News, 56, 30
- Neff, Jack (2009a), “Trouble in Store for Shopper Marketing?” Advertising Age, 80 (8), 3–32.
Cited by
Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing · doi:10.1016/j.jretai.2014.09.005 · Cited by 868
Willems, K., Smolders, A., Brengman, M., Luyten, K., & Schöning, J. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2016.10.066 · Cited by 207
van Herpen, E., van den Broek, E., van Trijp, H. C. M., & Yu, T. (2016) · Appetite · doi:10.1016/j.appet.2016.07.033 · Cited by 177
Groß, M. (2015) · The International Review of Retail, Distribution and Consumer Research · doi:10.1080/09593969.2014.988280 · Cited by 124
Bues, M., Steiner, M., Stafflage, M., & Krafft, M. (2017) · Psychology & Marketing · doi:10.1002/mar.20981 · Cited by 110
Metadata
- Authors
- Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R.
- Venue
- Journal of Retailing
- Publisher
- Elsevier BV
- Published
- 2011-07
- Volume
- 87
- Pages
- S29-S42
- ISSN
- 0022-4359 (ISSN-L)
- OpenAlex
- W2065882304
- Cited by
- 441
- References
- 26
- FWCI
- 58.71
- Type
- journal article
- Language
- en
- Open access
- green
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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- Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R. (2011). Innovations in Shopper Marketing: Current Insights and Future Research Issues. Journal of Retailing. https://doi.org/10.1016/j.jretai.2011.04.007
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
