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Cited by 510

The DOI matches its OpenAlex record; 9 of the 9 references it cites were found in a registry or an index.

When Should a Retailer Create an Exciting Store Environment?

Velitchka D. Kaltcheva, Barton A. Weitz·2005·Journal of Marketing

Abstract

Addressing inconsistent results in the literature, the conceptual framework that the authors develop proposes that the consumer's motivational orientation moderates the effect of the arousal produced by a store environment on the pleasantness of the environment. Two experiments support the framework. When consumers have a recreational motivational orientation, high arousal has a positive effect on pleasantness, but when consumers have a task-oriented motivational orientation, high arousal decreases pleasantness. In addition, high arousal increases consumer intentions to visit and make purchases in the store for recreationally oriented consumers, but it has a negative impact on shopping behavior for task-oriented consumers. Pleasantness mediates the effect of arousal on shopping behavior.

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Registry

OpenAlex · 10.1509/jmkg.2006.70.1.107

Cites

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Metadata

Authors
Kaltcheva, V. D., & Weitz, B. A.
Venue
Journal of Marketing
Publisher
SAGE Publishing
Published
2005-12-09
Volume
70
Issue
1
Pages
107-118
ISSN
0022-2429 (ISSN-L)
OpenAlex
W2134304835
Cited by
510
References
9
FWCI
27.98
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: When Should a Retailer Create an Exciting Store Environment? https://app.cochat.ai/papers/10.1509/jmkg.2006.70.1.107
The paper
Kaltcheva, V. D., & Weitz, B. A. (2005). When Should a Retailer Create an Exciting Store Environment? Journal of Marketing. https://doi.org/10.1509/jmkg.2006.70.1.107

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.