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The Role of Big Data and Predictive Analytics in Retailing

Bradlow, Eric T., Gangwar, Manish, Kopalle, Praveen, Voleti, Sudhir·2017·Journal of Retailing

DOI 10.1016/j.jretai.2016.12.004

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Authors: Bradlow, E. T., Gangwar, M., Kopalle, P., & Voleti, S.
Affiliations: University of Pennsylvania (US)
Indian School of Business (IN)
Dartmouth College (US)
Corresponding author: Kopalle, Praveen
ORCID: Bradlow, Eric T.
Gangwar, Manish
Kopalle, Praveen
Voleti, Sudhir
Venue: Journal of Retailing
Publisher: Elsevier BV
Published: 2017-03
Volume: 93
Issue: 1
Pages: 79-95
ISSN: 0022-4359 (ISSN-L)
DOI: 10.1016/j.jretai.2016.12.004
OpenAlex: W2599766447
Cited by: 516
References: 86
Citations by year: 2026: 39 · 2025: 59 · 2024: 62 · 2023: 57 · 2022: 71 · 2021: 81 · 2020: 63 · 2019: 47 · 2018: 35 · 2017: 2
FWCI: 68.71
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Journal of Retailing (publishedVersion)
Digital Eprints Services at ISB (DESI) (Indian School of Business) (acceptedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Business, Management and Accounting › Management Information Systems › Big Data and Business Intelligence
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Social Sciences › Decision Sciences › Information Systems and Management › Big Data Technologies and Applications
Keywords: big data, predictive analytics, retail trade, customer data, product data, geospatial data, retail channels, Bayesian analysis, hierarchical models, data augmentation, field experiments, data quality, privacy, data ethics

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