Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
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The need to project future profitability through customer-centric initiatives highlights the strategic significance of flagship stores.
“Furthermore, the need to project future profitability through customer-centric initiatives (Gupta & Ramachandran, 2021) highlights the strategic significance of flagship stores in these contexts.”
From Exploring the influence of flagship store experience and consumer interactions on purchase behaviour (2025) · cites this paper as Gupta & Ramachandran, 2021
Cites
Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765 · see citing works
Big data analytics and firm performance: Effects of dynamic capabilities
Wamba, S. F., Gunasekaran, A., Akter, S., Ren, S. J.-F., Dubey, R., & Childe, S. J. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2016.08.009 · Cited by 2,474 · see citing works
Undervalued or overvalued customers: Capturing total customer engagement value
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research · doi:10.1177/1094670510375602 · Cited by 1,382 · see citing works
The Role of Big Data and Predictive Analytics in Retailing
Bradlow, E. T., Gangwar, M., Kopalle, P., & Voleti, S. (2017) · Journal of Retailing · doi:10.1016/j.jretai.2016.12.004 · Cited by 516 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Managing consumer trust in e-commerce: evidence from advanced versus emerging markets
Quintus, M., Mayr, K., Hofer, K. M., & Chiu, Y. T. (2024) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-10-2023-0609 · Cited by 42 · see citing works
Ledro, C., Nosella, A., Vinelli, A., Dalla Pozza, I., & Souverain, T. (2025) · Journal of Business Research · doi:10.1016/j.jbusres.2025.115531 · Cited by 33 · see citing works
How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity
Charinsarn, A. R., Diallo, M. F., & Lambey-Checchin, C. (2023) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-09-2022-0314 · Cited by 15 · see citing works
Exploring the influence of flagship store experience and consumer interactions on purchase behaviour
Lourenco, C. E., Madeira, J. C., & Santos, V. M. (2025) · ReMark - Revista Brasileira de Marketing · doi:10.5585/2025.27409 · Cited by 1 · see citing works
- Authors
- Gupta, S., & Ramachandran, D.
- Venue
- Journal of Retailing
- Publisher
- Elsevier BV
- Published
- 2021-12
- Volume
- 97
- Issue
- 4
- Pages
- 597-620
- ISSN
- 0022-4359
- Cited by
- 115
- References
- 4
- Language
- en
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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