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Cited by 357

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions

McCormick, Karla·2016·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2016.05.012
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Research works printed but not linked: 35

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Cited by

Metadata

Authors
McCormick, K.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2016-09
Volume
32
Pages
39-45
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2016.05.012
OpenAlex
W2412399122
Cited by
357
References
1
FWCI
57.74
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.