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Cited by 357

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions

McCormick, Karla·2016·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2016.05.012
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Citations

Cites

Research works printed but not linked: 35

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  16. Lazarevic, 2012, Encouraging brand loyalty in fickle generation Y consumers, Young. Consum., 13, 45, 10.1108/17473611211203939 · DOI
  17. Lippe, 2001, It's all in creative delivery, Advert. Age, 72, S8
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  22. Noble, 2009, What drives college-age Generation Y consumers?, J. Bus. Res., 62, 617, 10.1016/j.jbusres.2008.01.020 · DOI
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  31. Thwaites, 2012, The impact of negative publicity on celebrity ad endorsements, Psychol. Mark., 29, 663, 10.1002/mar.20552 · DOI
  32. Thomson, 2006, Human brands: investigating antecedents to consumers’ strong attachments to celebrities, J. Mark., 70, 104, 10.1509/jmkg.70.3.104 · DOI · Paper page
  33. Till, 2000, Matching products with endorsers: attractiveness versus expertise, J. Consum. Mark., 15, 576, 10.1108/07363769810241445 · DOI
  34. Till, 1998, The Match-Up Hypothesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs, J. Advert., 29, 1, 10.1080/00913367.2000.10673613 · DOI
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Metadata

Authors
McCormick, K.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2016-09
Volume
32
Pages
39-45
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2016.05.012
OpenAlex
W2412399122
Cited by
357
References
1
FWCI
57.74
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.