Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy
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Number of followers is negatively associated with engagement on social media.
“Tafesse and Wood (2021) showed that number of followers is negatively associated with engagement on social media.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Tafesse and Wood (2021)
Due to resource constraints, prolific creators might be compelled to create and share bland content lacking creativity, intensifying user fatigue and prompting opposition other than sharing behaviors.
“Due to resource constraints, prolific creators might be compelled to create and share bland content lacking creativity [112,113], intensifying user fatigue and prompting opposition other than sharing behaviors.”
From What Influences Users’ Intention to Share Works in Designer-Driven User-Generated Content Communities? A Study Based on Self-Determination Theory (2023) · cites this paper as [113]
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875 · see citing works
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970 · see citing works
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536 · see citing works
The effectiveness of celebrity endorsements: a meta-analysis
Knoll, J., & Matthes, J. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0503-8 · Cited by 601 · see citing works
Kelman, H. C. (2006) · Annual Review of Psychology · doi:10.1146/annurev.psych.57.102904.190156 · Cited by 489 · see citing works
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The authentic virtual influencer: Authenticity manifestations in the metaverse
Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114325 · Cited by 254 · see citing works
Gross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88 · see citing works
“KEYWORDS Field data; influencer advertising; Instagram; social media analytics; social media influencers In recent years, advertising scholars have continued to emphasize the crucial role of social media influencers (SMIs) in advertising (e.g., see Lou and Yuan 2019; Tafesse and Wood 2021).”
BackgroundZhang, Q., Wang, Y., & Ariffin, S. K. (2024) · PLoS ONE · doi:10.1371/journal.pone.0296339 · Cited by 50 · see citing works
Pourazad, N., Stocchi, L., & Simmonds, L. (2025) · Information Technology & Tourism · doi:10.1007/s40558-025-00330-6 · Cited by 22 · see citing works
Saleh, M. I. (2025) · Journal of Travel Research · doi:10.1177/00472875231214727 · Cited by 15 · see citing works
Song, H., Wei, J., & Jiang, Q. (2023) · Systems · doi:10.3390/systems11110540 · Cited by 13 · see citing works
John, S. P., & Supramaniam, K. (2026) · International Journal of Tourism Research · doi:10.1002/jtr.70226 · Cited by 5 · see citing works
Blanco-Moreno, S., González-Fernández, A. M., & Casaló, L. V. (2026) · Journal of Hospitality and Tourism Technology · doi:10.1108/jhtt-02-2025-0168
- Authors
- Tafesse, W., & Wood, B. P.
- Affiliations
- United Arab Emirates University (AE)
- Corresponding author
- Tafesse, Wondwesen
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 58
- Pages
- 102303
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W3088461057
- Cited by
- 438
- References
- 5
- Citations by year
- 2026: 54 · 2025: 95 · 2024: 106 · 2023: 95 · 2022: 61 · 2021: 26 · 2013: 1
- FWCI
- 60.86
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Demography › SMEs Development and Digital Marketing
- Keywords
- influencer marketing, Instagram influencers, follower engagement, engagement strategies, influencer content, follower count, social media influencers
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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