How important is the strategic order of product attribute presentation in the non-life insurance market?
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Intense competition in the health insurance segment leads customers to switch service providers.
“However, the intense competition in the health insurance segment is of great concern for any insurance player as it leads to customer’s switching service providers (Christiansen et al. 2016; Dominique-Ferreira 2017).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Dominique-Ferreira 2017
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Kautish, P., Khare, A., & Sharma, R. (2022) · Journal of Marketing Analytics · doi:10.1057/s41270-021-00134-7 · Cited by 25 · see citing works
- Authors
- Dominique-Ferreira, S.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2017-01
- Volume
- 34
- Pages
- 138-144
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2534147739
- Semantic Scholar
- a07ba667bd7db988b2aba353e0a9d430f2b30333
- Cited by
- 25
- References
- 76
- Citations by year
- 2024: 3 · 2023: 4 · 2022: 2 · 2021: 6 · 2019: 4 · 2018: 4 · 2017: 2
- FWCI
- 2.88
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- non-life insurance, insurance sales, primacy effect, recency effect, transfer effects, anchoring effect, bundling strategy, price presentation, insurance customers, purchase decision, salespeople
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