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The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food

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Birch, Dawn, Memery, Juliet, De Silva Kanakaratne, Maheshan·2018·Journal of Retailing and Consumer Services

DOI 10.1016/j.jretconser.2017.10.013

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Background
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Nguyen, P. M., & Vo, N. D. (2023) · Foundations of Management · doi:10.2478/fman-2023-0003 · Cited by 22
Linking of Egoistic, Altruistic, and Biospheric Values to Green Loyalty: The Role of Green Functional Benefit, Green Monetary Cost and Green Satisfaction
Indonesia, U., Imaningsih, E. S., Tjiptoherijanto, P., Heruwasto, I., & Aruan, D. T. H. (2019) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2019.vol6.no2.277 · Cited by 22
“This is in line with the statement of Taghian and Khosla (2007) who found that consumers were willing to pay a higher price for green products and previous research which stated that egoistic motivation made someone not mind paying high (Birch, Memery, & Kanakaratne, 2018).”
Result
Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? A Meta-Analysis and Narrative Review
Nie, W., Medina‐Lara, A., Williams, H. T. P., & Smith, R. P. (2021) · Social Sciences · doi:10.3390/socsci10110413 · Cited by 21
“…but also by a variety of preferences, which can be broadly categorized as egoistic (e.g., concern about one’s health) and altruistic (e.g., concern about the physical environment and the ethical manner by which goods are produced (Birch et al. 2018; Ritter et al. 2015; Magnusson et al. 2003).”
Background
A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming
Donato, C., Monsurrò, L., & Cioccio, M. D. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103863 · Cited by 21
When is transparent packaging beneficial?
Sabri, O., Doan, H. V., Malek, F., & Bachouche, H. (2020) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-03-2019-0097 · Cited by 17
Food provenance: assuring product integrity and identity
Wallace, C. A., & Manning, L. (2020) · CABI Reviews · doi:10.1079/pavsnnr202015032 · Cited by 20
Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values
Sarpong, K. A., Amankwaa, G., Frimpong, O., Xu, W., Cao, Y., Ni, X., & Nkrumah, E. N. K. (2021) · AQUA - Water Infrastructure Ecosystems and Society · doi:10.2166/aqua.2021.100 · Cited by 21
How environmental goals influence consumer willingness-to-pay for a plastic tax: a discrete-choice analytical study
Friedrich, D. (2021) · Environment Development and Sustainability · doi:10.1007/s10668-021-01781-7 · Cited by 18
Buying local food is not a question of attitude: an analysis of benefits and limitations
Peral, B. P., Arenas-Gaitán, J., & Reina-Arroyo, J. (2022) · Spanish Journal of Marketing - ESIC · doi:10.1108/sjme-09-2021-0181 · Cited by 17
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19
Zimand-Sheiner, D., Kol, O., & Levy, S. (2022) · Electronic Commerce Research · doi:10.1007/s10660-022-09637-6 · Cited by 17
“Additionally, it was found that egoistic motivations to consume local food influence consumers more than altruistic motivations [25].”
Influential
Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study
Zhang, Q., Husnain, M., Usman, M., Akhtar, M. W., Ali, S., Khan, M. A., Abbas, Q., Ismail, R., Rehman, T., & Akram, M. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.840711 · Cited by 22
Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming
Cheng, G., Li, W., He, M., & Liao, L. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1371343 · Cited by 20
“…how official interaction friendliness enhances perceived enjoyment, and how perceived enjoyment subsequently affects local brand awareness, which expands on the recognized differences in evaluations and preferences between local consumers and out-shoppers as outlined by Birch et al. (2018).”
Background
THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION
Aji, N. S., Djawahir, A. H., & Rofiq, A. (2019) · Jurnal Aplikasi Manajemen · doi:10.21776/ub.jam.2019.017.01.17 · Cited by 16
“The relationship between purchase motivation and purchase decision has been made by Miauw (2016),Nwankwo, et al. (2014), Birch et al. (2018), Hwang (2016), andIndumathi and Dawood (2016).”
Background
“For More Diversity, Better Taste and My Own Health” Exploring Organic Consumers’ Purchasing Motives for Heirloom Vegetable Varieties
Lauterbach, J., & Bantle, C. (2022) · Sustainability · doi:10.3390/su14074068 · Cited by 12
Exploring tourists’ preference to visit domestic destination: a locavorism perspective
Nguyen, H. L., Tran, T. P., & Bui, H. L. (2023) · Current Issues in Tourism · doi:10.1080/13683500.2023.2276787 · Cited by 15
“Similar to how consumers ’ willingness to pay for local food comes from their concern for the environment (Frash et al., 2015) and their own health (Birch et al., 2018), these concerns can motivate consumers to lean towards local tourism products.”
Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Villar-Guevara, M., Rondon-Eusebio, R. F., Zavaleta, G. A. E., Urraca-Vergara, E. M., & Guerra-Velásquez, M. (2025) · Foods · doi:10.3390/foods14010125 · Cited by 15
“Moral norms significantly influence the willingness to consume food from healthy brands, as these norms, rooted in individual ethical values and principles, operate beyond external social pressures [71–73].”
Rural Ties and Consumption of Rural Provenance Food Products—Evidence from the Customers of Urban Specialty Stores in Portugal
Figueiredo, E., Forte, T., Eusébio, C., Silva, A., & Couto, J. (2022) · Foods · doi:10.3390/foods11040547 · Cited by 18
“The questionnaire (see Appendix) was elaborated both in Portuguese and English and, based on the literature review, addressed the consumption of traditional rural nationalbased products [5,16,23], the products acquired at the store on the survey date [3], the frequency of consumption, region of origin [9,12], the reas…”
BackgroundInfluential

Authors: Birch, D., Memery, J., & De Silva Kanakaratne, M.
Affiliations: Bournemouth University (GB)
Corresponding author: Memery, Juliet
ORCID: Birch, Dawn
Memery, Juliet
Venue: Journal of Retailing and Consumer Services
Publisher: Elsevier BV
Published: 2018-01
Volume: 40
Pages: 221-228
ISSN: 0969-6989 (ISSN-L)
DOI: 10.1016/j.jretconser.2017.10.013
OpenAlex: W2767656015
Cited by: 272
References: 87
Citations by year: 2026: 21 · 2025: 44 · 2024: 45 · 2023: 47 · 2022: 44 · 2021: 32 · 2020: 21 · 2019: 13 · 2018: 5
FWCI: 10.51
Type: journal article
Language: en
Open access: green
eprints.bournemouth.ac.uk
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
Locations: Journal of Retailing and Consumer Services (publishedVersion)
Bournemouth University Research Online (Bournemouth University) (submittedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Funders: Queensland Government
Topics: Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
Social Sciences › Sociology and Political Science › Consumer behavior in food and health
Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
Keywords: local food, consumer motivation, egoistic motivation, altruistic motivation, environmental awareness, health consciousness, food safety, purchase frequency, consumer attitudes, local food marketing, food labeling

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The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food

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