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Cited by 210

The DOI matches its Crossref record; 28 of the 28 references it cites were found in a registry or an index.

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness

Sakib, MD Nazmus, Zolfagharian, Mohammadali, Yazdanparast, Atefeh·2020·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2019.01.002
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Abstract

Abstract Drawing on the notion of parasocial interaction (PSI) and the social comparison theory, this experimental research examines how nutritionist video bloggers (vloggers) influence consumer compliance intentions toward healthy, weight-loss diets. Drawing on two samples (Mexican Americans and White Caucasians) and using structural equation modeling and mediation analysis, this research highlights vloggers’ credibility and physical attractiveness, but not homophily, as salient source characteristics that influence PSI, which in turn reinforces compliance intention. Moreover, consumer readiness, consisting of role clarity, ability, and motivation, serves as a partial mediator of the PSI–compliance intention relationship. Lastly, consumer health consciousness emerged as a significant moderator of the PSI–compliance intention relationship among White Caucasians, but not among Mexican Americans. The findings and their implications are discussed.

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Metadata

Authors
Sakib, M. N., Zolfagharian, M., & Yazdanparast, A.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2020-01
Volume
52
Pages
101733
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2019.01.002
OpenAlex
W2909551611
Cited by
210
References
28
FWCI
196.85
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. https://app.cochat.ai/papers/10.1016/j.jretconser.2019.01.002
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Sakib, M. N., Zolfagharian, M., & Yazdanparast, A. (2020). Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.01.002

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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.