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Cited by 557Digital Marketing and Social MediaConsumer Perception and Purchasing BehaviorConsumer Behavior in Brand Consumption and Identification

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YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise

Ladhari, Riadh, Massa, Elodie, Skandrani, Hamida·2020·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2019.102027
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Metadata

Authors
Ladhari, R., Massa, E., & Skandrani, H.
Affiliations
  • Université Laval (CA)
  • Manouba University (TN)
Corresponding author
Ladhari, Riadh
ORCID
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2020-05
Volume
54
Pages
102027
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2019.102027
OpenAlex
W2996863103
Cited by
557
References
7
Citations by year
2026: 69 · 2025: 112 · 2024: 134 · 2023: 104 · 2022: 77 · 2021: 45 · 2020: 16
FWCI
69.42
Type
journal article
Language
en
Open access
closed
Licence
Locations
Journal of Retailing and Consumer Services (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
YouTube vloggers, influencer popularity, homophily, emotional attachment, expertise, credibility, purchase decision, cosmetics, social media influencers, consumer behavior

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