Make it seen, make it sold: promotional label elements that elevate value and action in online-retailing
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Online promotional cues can influence purchase intentions through intermediate psychological mechanisms such as mental simulation and perceived value.
“More recent evidence also shows that online promotional cues can influence purchase intentions through intermediate psychological mechanisms such as mental simulation and perceived value (Laghari et al., 2026).”
From Understanding consumer purchase intention in social media influencer marketing: the mediating role of parasocial relationship and trust in the Moroccan context (2026) · cites this paper as Laghari et al., 2026
Cites
Faul, F., Erdfelder, E., Lang, A.-G., & Buchner, A. (2007) · Behavior Research Methods · doi:10.3758/bf03193146 · Cited by 65,971 · see citing works
Artificial intelligence in service
Huang, M.-H., & Rust, R. T. (2018) · Journal of Service Research · doi:10.1177/1094670517752459 · Cited by 3,978 · see citing works
Non-normal data: Is ANOVA still a valid option?
Blanca, M., Alarcón, R., Arnau, J., Bono, R., & Bendayan, R. (2017) · Psicothema · doi:10.7334/psicothema2016.383 · Cited by 1,624 · see citing works
Yang, F., Tang, J., Men, J., & Zheng, X. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102683 · Cited by 235 · see citing works
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Nassim, S., Soulami, M., Hasinat, I., Nassim, I., & Touate, S. (2026) · Frontiers in Communication · doi:10.3389/fcomm.2026.1911649
- Authors
- Laghari, A. H., han, P., Khoso, W. M., & Memon, S.
- Affiliations
- Xi'an Jiaotong University (CN)
- Nanjing University of Aeronautics and Astronautics (CN)
- Sindh Agriculture University (PK)
- Corresponding author
- han, Ping
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2026-08
- Volume
- 93
- Pages
- 104885
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W7162246453
- Cited by
- 2
- References
- 4
- Citations by year
- 2026: 2
- FWCI
- 18.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- Funders
- National Natural Science Foundation of China (72271196)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Keywords
- online retail, perceived value, dual coding theory, mental simulation, consumer motivation, saving money, label design
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