Inauthentic communication, organization-public relationships, and trust: A content analysis of online astroturfing news coverage
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Astroturfing, as a form of insincere communication, significantly undermines authenticity and trust in online relationships between organizations and the public.
“astroturfing, as a form of insincere communication, significantly undermines authenticity and trust in online relationships between organizations and the public”
From Beyond Verification| Inauthentic Authenticity: Astroturfing to Generate True Affect Using Fakery (2026) · cites this paper as Sisson, 2017
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- Authors
- Sisson, D. C.
- Affiliations
- Auburn University (US)
- Corresponding author
- Sisson, Diana C.
- Venue
- Public Relations Review
- Publisher
- Elsevier BV
- Published
- 2017-11
- Volume
- 43
- Issue
- 4
- Pages
- 788-795
- ISSN
- 0363-8111 (ISSN-L)
- OpenAlex
- W2622282773
- Cited by
- 30
- References
- 47
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 1 · 2023: 6 · 2022: 1 · 2021: 6 · 2020: 4 · 2019: 5 · 2018: 4 · 2017: 1
- FWCI
- 8.91
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Public Relations Review (publishedVersion)
- Topics
- Social Sciences › Communication › Public Relations and Crisis Communication
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Keywords
- astroturfing, organizational trust, organization-public relationships, relationship management, authenticity, media coverage, online communication, networking strategies
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