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Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media
Abstract
Abstract Despite the promise of social media to engender dialogue, the common approach to studying social media may prioritize monologue, whereby research considers the strategies organizations use in targeting publics, particularly in a crisis. This study uses a mixed-method approach to analyze dialogue in a crisis—semantic network analysis and content analysis. Specifically, this study examines the emotional expression and crisis coping behaviors on social media during two separate terror attacks: the Paris terror attacks in 2015 and the Barcelona terror attacks in 2017. Results demonstrate how publics may be identified and understood through semantic network analysis and content analysis. This study also shows the connection between emotions and coping, expanding the crisis communication literature in public relations, and suggests the need to consider agenda-setting and resilience in crisis communication research. Finally, we discuss this study’s implications for assuming a dialogic orientation in public relations.
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Metadata
- Authors
- Smith, B. G., Smith, S. B., & Knighton, D.
- Affiliations
- Purdue University West Lafayette (US)
- Corresponding author
- Smith, Brian G.
- Venue
- Public Relations Review
- Publisher
- Elsevier BV
- Published
- 2018-11
- Volume
- 44
- Issue
- 4
- Pages
- 562-573
- ISSN
- 0363-8111 (ISSN-L)
- OpenAlex
- W2884339766
- Cited by
- 78
- References
- 39
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 10 · 2023: 15 · 2022: 11 · 2021: 20 · 2020: 16 · 2019: 2
- FWCI
- 20.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- Public Relations Review (publishedVersion)
- Topics
- Social Sciences › Communication › Public Relations and Crisis Communication
- Social Sciences › Communication › News Media Framing and Political Communication
- Social Sciences › Sociology and Political Science › Disaster Management and Resilience
- Keywords
- crisis communication, publics, emotional expression, crisis coping, semantic network analysis, agenda setting, resilience, public relations
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