An exploration of mammographers' attitudes towards the use of social media for providing breast screening information to clients
Open accessAbstract
Introduction Increasingly patients and clients of health services are using social media to locate information about medical procedures and outcomes. There is increasing pressure for health professionals to engage in on-line spaces to provide clear and accurate information to their patient community. Research suggests there are some anxieties on the part of practitioners to do this. This study aimed to explore the attitudes of the NHS breast screening programme workforce towards engaging in online discussions with clients about breast screening.Method 78 practitioners, representing a range of professional roles within the NHS Breast Screening Programme, attended one of 4 workshops. We used a Nominal Group Technique to identify and rank responses to the question: "What are the challenges that practitioners face in using SoME as part of their role?" Responses were categorised into themes. Participants were also asked to identify solutions to these challenges.Results Challenges: We identified two overarching themes: (1) Working within boundaries: which was further categorised into (a) Professional/legal accountability; (b) Information accuracy and (c)Time as a boundary, and (2) Support: further categorised into (a) Employer and (b) Manager. Solutions: These included: training in technical and interactional aspects of on-line communication and a responsibility to better understand employer and professional body SoMe policies.Conclusion The study participants appeared willing and motivated to engage in SoMe. However, in keeping with the literature from other disciplines, a number of challenges need to be overcome for its use to be adopted more widely by breast screening professionals.
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Lack of free time or time constraint was often recognized as a barrier.
“Lack of free time or time constraint was often recognized as a barrier [39,69,74,79,91,93,96], as well as lack of knowledge or technical skills for use of SM [33,39,76,79,93,118].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [93]
A lack of social media policies was recognized as a barrier, either as a lack of models or guidelines in how to conduct themselves online in their role as physicians, manifested as fear of saying the wrong thing online, or related mainly to being unclear about whether they are supported by their employer and professional bodies.
“A lack of SM policies was also recognized as a barrier, either as a lack of models/guidelines in how to conduct themselves online in their role as physicians, which is manifested as fear of saying the wrong thing online [76] or related mainly to being unclear about whether they are supported by their employer and professional bodies [93,97].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [93]
Lack of knowledge or technical skills for use of social media was often recognized as a barrier.
“Lack of free time or time constraint was often recognized as a barrier [39,69,74,79,91,93,96], as well as lack of knowledge or technical skills for use of SM [33,39,76,79,93,118].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [93]
A lack of free time or time constraint was often recognized as a barrier to health care professionals' use of social media in the context of e-professionalism, as well as a lack of knowledge or technical skills for use of social media.
“A lack of free time or time constraint was often recognized as a barrier [39,69,74,79,91,93,96], as well as a lack of knowledge or technical skills for use of SM [33,39,76,79,93,118].”
From Dangers and Benefits of Social Media on E-Professionalism of Health Care Professionals: Scoping Review (2021) · cites this paper as [93]
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Research works printed but not linked: 2
- Robinson L., Fenton A., Galpin A., Griffiths M., Hill C., Mercer C.. Meredith J., Scragg B., Shaikh S., Shires G., Stein Hodgins J., Ure C., Wray J., Taylor J. (2016) Word of Mouth Mammogram e-Network (WOMMeN) hub: a Social Media enabled client and practitioner collaboration (2016) Symposium Mammographicum, Liverpool UK
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“…74, 75, 77-80, 82, 85, 88, 89, 91, 94-96, 98, 100, 102, 105-108, 110, 113, 114, 116, 118], 12 were qualitative [34, 36, 44, 45, 49, 57, 73, 76, 92, 93, 101, 104], and 27 used mixed methods [35, 37, 46-48, 50, 54, 56, 58, 62, 63, 65, 70, 81, 83, 84, 86, 87, 90, 97, 99, 103, 109, 111, 112, 115,…”
Influential
- Authors
- Scragg, B., Shaikh, S., Shires, G., Stein Hodgins, J., Mercer, C., Robinson, L., & Wray, J.
- Affiliations
- Burnley General Teaching Hospital (GB)
- University of Salford (GB)
- Corresponding author
- Scragg, B.
- Shaikh, S.
- Shires, G.
- Mercer, C.
- Robinson, L.
- Wray, J.
- Venue
- Radiography
- Publisher
- Elsevier BV
- Published
- 2017-08
- Volume
- 23
- Issue
- 3
- Pages
- 249-255
- ISSN
- 1078-8174 (ISSN-L)
- OpenAlex
- W2605465731
- Cited by
- 7
- References
- 14
- Citations by year
- 2024: 1 · 2022: 2 · 2021: 2 · 2020: 1 · 2017: 1
- FWCI
- 0.61
- Type
- journal article
- Language
- en
- Open access
- green
- usir.salford.ac.uk
- Licence
- Locations
- Radiography (publishedVersion)
- PubMed (publishedVersion)
- University of Salford Institutional Repository (University of Salford) (submittedVersion, cc-by)
- Topics
- Social Sciences › Health › Social Media in Health Education
- Health Sciences › Health Professions › General Health Professions › Health Literacy and Information Accessibility
- Physical Sciences › Computer Science › Information Systems › Web and Library Services
- Keywords
- social media, breast cancer screening, practitioner attitudes, professional boundaries, professional accountability, information accuracy, time constraints, employer support, NHS Breast Screening Programme
- MeSH terms
- Attitude of Health Personnel, Breast Neoplasms, England, Female, Humans, Mammography, Mass Screening, Patient Education as Topic, Professional-Patient Relations, Social Media
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