Cited by 26Complex Network Analysis TechniquesMathematical and Theoretical Epidemiology and Ecology ModelsInnovation Diffusion and Forecasting

The growth, spread, and mutation of internet phenomena: A study of memes

Open access
Lonnberg, Adam, Xiao, Pengcheng, Wolfinger, Kathryn·2020·Results in Applied Mathematics

Abstract

An internet memes is defined as “an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations” (Oxford Living Dictionary, 2018). Such units of information are spread rapidly by internet users, often for a relatively short period of time. The modeling of this spread is of interest for a variety of reasons, especially since large amounts of information are spread via this method. In this study, we attempt to evaluate some previously-implemented models of memetic diffusion and improve upon them when possible. In particular, we implement an SIR-based system of stochastic differential equations.

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Crossref · 10.1016/j.rinam.2020.100092

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  • The prior study [6] manually accrued a dataset of 100 elements using keywords from KnowYourMeme.com and Google Trends time-series.

    “The prior study [6] manually accrued a dataset of 100 elements, using keywords from a variety of meme pages on KnowYourMeme.com.”

    From Temporal pattern classification of internet meme propagation: A hybrid machine learning approach (2025) · cites this paper as [6]

    Section 2.1 (Data collection) says the authors selected memes using KnowYourMeme.com and collected Google Trends data using the memes’ exact names. It states that 66 memes were selected, not 100; the number 100 refers to Google Trends’ normalized maximum popularity value. (LLM, conf=0.90)

    Experimental — accuracy not yet measured
  • Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth.

    “Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth.”

    From Temporal pattern classification of internet meme propagation: A hybrid machine learning approach (2025) · cites this paper as [6]

    Section 2.1 (page not provided) classifies memes into four patterns corresponding to smooth decay, oscillatory or spikey decay, leveling off, and long-term growth. But it describes long-term growth as a continuous rise throughout the dataset, not a post-peak pattern. (LLM, conf=0.87)

    Experimental — accuracy not yet measured
  • A meme's date-of-origin, minus two years, was factored into each Pytrends request, allowing for a more accurate start date of the time-series data.

    “Differing from the original paper [6], a meme's date-of-origin, minus two years for caution, was factored into each Pytrends request, allowing for a more accurate start date of the time-series data.”
  • The finding of highest silhouette at k=4 reinforces the number of predefined popularity patterns, 4, described in a previous study.

    “This finding reinforces the number of predefined popularity patterns, 4, described in a previous study [6].”
  • A cluster size of four was chosen based on intuition from [6] and silhouette analysis.

    “A cluster size of four was chosen based on intuition from [6], as there are four popularity patterns expected to take shape, in addition to the results provided by a silhouette analysis.”

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Cites

No references could be resolved yet.

Research works printed but not linked: 6

  1. Wiggins B, Bowers G. Memes as genre: A structurational analysis of the memescape. New Media Soc 2015;17(11):1886-996.
  2. Oxford living dictionary. Oxford University Press; 2018.
  3. Massad E, Rocha A, Coutinho F, Lopez F. Modelling the spread of memes: how inovations are transmitted from brain to brain. Appl Math Sci 2013;7:2295-306.
  4. Wang L, Wood B. An epidemiological approach to model the viral propagation of memes. Appl Math Model 2011;35(11):5442-7.
  5. S Zannettou S, Caulfield T, Blackburn J, De Cristofaro E, Sirivianos M, Stringhini G, et al. On the origins of memes by means of fringe web communities. 2018, arXiv:1805.12512. · arXiv
  6. Allen L. A primer on stochastic epidemic models: Formulation, numerical simulation, and analysis. Infect Dis Model 2017;2(2):128-42.

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Authors
Lonnberg, A., Xiao, P., & Wolfinger, K.
Affiliations
  • Indiana University Indianapolis (US)
  • Kennesaw State University (US)
  • University of Colorado Boulder (US)
Corresponding author
Xiao, Pengcheng
Venue
Results in Applied Mathematics
Publisher
Elsevier BV
Published
2020-05
Volume
6
Pages
100092
ISSN
2590-0374 (ISSN-L)
OpenAlex
W2998941119
Cited by
26
References
0
Citations by year
2026: 1 · 2025: 9 · 2024: 2 · 2023: 4 · 2022: 8 · 2021: 2
FWCI
1.48
Type
journal article
Language
en
Open access
Locations
  • Results in Applied Mathematics (publishedVersion, cc-by-nc-nd)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
Kennesaw State University
Topics
  • Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Mathematical and Theoretical Epidemiology and Ecology Models
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
Keywords
internet memes, information dissemination, SIR model, stochastic differential equations, epidemic modeling, viral content

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