Temporal pattern classification of internet meme propagation: A hybrid machine learning approach
Open accessAbstract
Quantitative analysis of internet memes—digital cultural phenomena that propagate through online networks—remains an understudied domain in computational social science. Building upon established research that modeled meme popularity through ordinary differential equations, this study presents a novel machine learning approach to classify and predict meme popularity trajectories. Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth. We significantly expanded the empirical foundation by constructing a comprehensive dataset of 2000+ memes, leveraging Google Trends time-series data. Our methodological framework employed a two-stage machine learning pipeline: first, implementing k-means clustering ($ k = 4 $) for unsupervised pattern discovery, followed by support vector classification for supervised learning. This approach enabled both validation of previously identified trajectory patterns and development of a predictive model for meme popularity evolution. Additionally, we conducted a systematic analysis of the relationship between meme taxonomic categories (e.g., catchphrases, viral videos) and their temporal popularity patterns. Our findings contribute to the emerging field of computational memetics and offer insights into the quantitative dynamics of online cultural transmission. The resulting classification model demonstrates robust predictive capabilities, with implications for understanding viral content dynamics in digital ecosystems.
Verified 2026-10-28 · 1 reference not checked yet
AI snapshot
Written from the paper’s full text.
TL;DR
The paper builds a 2,126-meme Google Trends dataset and uses k-means (k = 4) plus SVC to classify meme popularity trajectories into four post-peak patterns. It reports ~98% classification accuracy and a significant association between meme category and temporal pattern.
Key findings
- Four clusters emerged: smooth decay, spikey decay, long-term growth, and leveling off. Silhouette analysis peaked at k = 4 with an average score of 0.27; Davies-Bouldin reached a local minimum at k = 4, while Calinski-Harabasz peaked at k = 3.
- The SVC model correctly classified 625 of 638 test samples, about 98% accuracy, with macro F1 0.98, ROC-AUC 0.9994, cross-entropy loss 0.0685, and mean cross-validation accuracy 0.9759. Alternative models scored lower: XGBoost 96%, random forest 94–95%, and SVC with DTW labels 98%.
- A chi-square test found category-cluster dependence with p = 0.023. Viral videos appeared in Cluster 0 at 18.0% versus 11.3–17.5% in other clusters; catchphrases appeared in Cluster 3 at 26.8% versus 19.0–24.4%; exploitable memes showed slight preferences for spikey decay (29.7%) and long-term growth (29.2%); character memes were most evenly distributed (17.7–20.7%).
- Cluster 1 was described as noisier overall, and the paper says its confirmation as “long-term growth” may be “within dispute.”
Methods
- Data: 2,126 memes from five KnowYourMeme.com categories—catchphrase, character, exploitable, pop culture reference, and viral video—with Google Trends monthly popularity time series. Preprocessing used smoothing, MinMax normalization, and a 43-month “Capture the Trend” analysis window.
- Unsupervised stage: k-means clustering with k = 4 on normalized fixed-length time-series, compared with DTW-based clustering; cluster number evaluated with silhouette, Davies-Bouldin, and Calinski-Harabasz metrics.
- Supervised stage: SVC with RBF kernel trained on 70% of data and tested on 30%, using stratified 5-fold cross-validation repeated 20 times; compared against XGBoost, random forest, SVC with DTW labels, and dummy classifiers.
Limitations
- Stated: exclusive reliance on Google Trends may not capture full meme propagation across platforms; four patterns may miss hybrid or transitional patterns; some Google Trends requests failed, and homonymous keywords can make the data inaccurate; Cluster 1 is noisier and its pattern label is disputed; CHI favored k = 3 while silhouette and DBI favored k = 4.
- Evident from the text: the SVC labels come from k-means clusters rather than ground-truth categories, so the high accuracy partly reflects learning cluster boundaries; the paper also contains inconsistent cluster naming, calling Cluster 3 “smooth decay” in one sentence while elsewhere Cluster 3 is “spikey decay.”
Model-written summary. Check it against the paper before relying on it.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
8 of 11 cited sources checked · 6 supported · 0 flagged · accuracy not yet measured
- Interpretationown data
The finding of highest silhouette at k=4 reinforces the number of predefined popularity patterns, 4, described in a previous study.
“This finding reinforces the number of predefined popularity patterns, 4, described in a previous study [6].”
Quote in the paperNot a substantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
- Findingown data
The silhouette analysis provided statistical validation for the four-pattern framework originally proposed by [6].
“The silhouette analysis provided statistical validation for the four-pattern framework originally proposed by [6], while our expanded dataset and machine learning approach offered new insights into pattern characteristics and distribution.”
Quote in the paperSubstantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
- Findingnone given
Cluster 2 captures memes that reach a peak and then stabilize at a moderate, sustained level rather than fading quickly.
“Cluster 2 -Leveling Off Pattern: This cluster captures memes that reach a peak of popularity and then stabilize at a moderate, sustained level rather than fading quickly.”
Quote in the paperNot a substantial claim - Findingown data
A new dataset totaling 2126 memes was amassed.
“With the time-series data collection process now fully automated, a new dataset totaling 2126 memes was amassed.”
Quote in the paperSubstantial claim- Rests on an assumption: The 2126-meme dataset is representative of internet memes broadly.
- Findingown data
Character memes show the most even distribution across all clusters (17.7%-20.7%).
“Character memes show the most even distribution across all clusters (17.7%-20.7%),suggesting their popularity trajectories may be more influenced by factors beyond their category classification, such as source material popularity or cultural relevance.”
Quote in the paperNot a substantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Findingown data
The Calinski-Harabasz index showed a peak at k=3.
“The Davies-Bouldin index (where lower values indicate better clustering) reached a local minimum at k = 4, while the Calinski-Harabasz index (CHI) showed a peak at k = 3.”
Quote in the paperNot a substantial claim - Findingown data
Cluster 3 captures memes that experience sharp viral peaks followed by gradual decline, often punctuated by occasional resurgences.
“Cluster 3 -Spikey Decay Pattern: This cluster captures memes that experience sharp viral peaks followed by a gradual decline, often punctuated by occasional resurgences.”
Quote in the paperNot a substantial claim - Findingreasoning
Cluster 1 captures memes that sustain or increase popularity over extended periods.
“Cluster 1 -Long-term Growth Pattern.This cluster captures memes that sustain or even increase their popularity over extended periods.”
Quote in the paperSubstantial claim - Findingown data
Catchphrase memes demonstrate the strongest tendency toward spikey decay patterns (Cluster 3), appearing there at 26.8% compared to 19.0%-24.4% in other clusters.
“Catchphrase memes demonstrate the strongest tendency toward spikey decay patterns (Cluster 3), appearing there at 26.8% compared to 19.0%-24.4% in other clusters”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Findingown data
Viral videos show a moderate preference for smooth decay patterns (Cluster 0), appearing there at 18.0% compared to 11.3%-17.5% in other clusters.
“Viral videos show a moderate preference for smooth decay patterns (Cluster 0), appearing there at 18.0% compared to 11.3%-17.5% in other clusters”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Findingown data
The Davies-Bouldin index reached a local minimum at k=4.
“The Davies-Bouldin index (where lower values indicate better clustering) reached a local minimum at k = 4, while the Calinski-Harabasz index (CHI) showed a peak at k = 3.”
Quote in the paperSubstantial claim - Findingown data
The smooth decay pattern (Cluster 0) is most common among catchphrase memes and event-driven content.
“Our analysis suggests this pattern is most common among catchphrase memes and event-driven content, indicating that specificity and temporal relevance, while driving initial virality, may limit long-term cultural impact.”
Quote in the paperSubstantial claim - Findingown data
The meme categories differ in their cluster distribution, i.e., the category makeup of each popularity pattern differs.
“Cluster distribution for the meme categories, demonstrating the differences between the category makeup of each popularity pattern.”
Quote in the paperNot a substantial claim - Findingown data
Label 0 caused the most struggle for the model.
“Analyzing the recall and support values for our model, we see very high ability in the model to properly classify a meme to its given popularity pattern, with those given label 0 causing the most struggle.”
Quote in the paperNot a substantial claim - Findingown data
The model achieved a ROC-AUC score of 0.9994.
“ROC-AUC Score | 0.9994”
Quote in the paperSubstantial claim - Findingown data
SVC (DTW) achieved a macro F1-score of 0.98.
“SVC (DTW) | 0.98 | 0.97 | 0.98 | 0.98”
Quote in the paperSubstantial claim - Findingreasoning
The leveling off pattern (Cluster 2) is particularly common among exploitable memes.
“This pattern, particularly common among exploitable memes, suggests that template-based content creates sustainable cultural artifacts that persist through continuous adaptation and recontextualization.”
Quote in the paperNot a substantial claim - Findingown data
The most frequent dummy classifier achieved an accuracy of .35.
“Although still poor, this strategy sees an accuracy score of .35,or just over one in three.”
Quote in the paperNot a substantial claim - Findingown data
The trained model has a computed logistic loss of approximately 0.06.
“As our trained model has a computed logistic loss of approximately 0.06, close to 0, the model is indicated to be performing well.”
Quote in the paperSubstantial claim - Findingown data
Viral videos are prevalent in Cluster 1.
“The prevalence of viral videos in this cluster suggests that higher production investment and multimedia richness contribute to content longevity, possibly due to higher replay value and emotional resonance.”
Quote in the paperNot a substantial claim - Findingown data
Of 638 test samples, the model correctly classified 625.
“Of 638 test samples, the model was able to correctly classify 625 of them, the number of true positives being calculated as the sum of each recall value multiplied by its corresponding support value.”
Quote in the paperSubstantial claim - Findingown data
The classifier's AUC-ROC score is close to 1.
“As our score is close to 1, our classifier is performing well.”
Quote in the paperSubstantial claim - Findingown data
All alternative classification models substantially outperformed the dummy classifiers.
“All models substantially outperformed the dummy classifiers, with SVC achieving the highest accuracy, followed closely by XGBoost and random forest.”
Quote in the paperSubstantial claim - Findingown data
Approval Guy's popularity curve exhibits a sustained growth trajectory with a strong early peak followed by stabilization and gradual re-accumulation of popularity, characteristic of Cluster 1 (long-term growth).
“Approval Guy exhibits a sustained growth trajectory with a strong early peak followed by stabilization and gradual re-accumulation of popularity, characteristic of Cluster 1 (long-term growth).”
Quote in the paperNot a substantial claim - Findingown data
The uniform dummy classifier achieved an accuracy of .26.
“Expectedly, we see this perform relatively poorly, with an accuracy of only .26.”
Quote in the paperNot a substantial claim - Findingown data
Random Forest achieved a macro F1-score of 0.94.
“Random Forest | 0.94 | 0.94 | 0.94 | 0.95”
Quote in the paperNot a substantial claim - Findingown data
XGBoost achieved 96% accuracy.
“RF achieved around 94% accuracy, XGBoost achieved 96% accuracy, and the SVC algorithm trained on labels assigned by k-means with dynamic time warping achieved near-identical results with 98% accuracy.”
Quote in the paperNot a substantial claim - Findingown data
The study created a comprehensive dataset of over 2000 memes.
“First, we significantly expanded the empirical foundation by creating a comprehensive dataset of over 2000 memes, providing a robust basis for pattern analysis.”
Quote in the paperSubstantial claim - Findingown data
30-50 Feral Hogs' popularity curve exhibits a sharp viral peak followed by a gradual decay with minor resurgences, characteristic of Cluster 3 (spikey decay).
“30-50 Feral Hogs exhibits a sharp viral peak followed by a gradual decay with minor resurgences, characteristic of Cluster 3 (spikey decay).”
Quote in the paperNot a substantial claim - Findingown data
The stratified dummy classifier achieved an accuracy of .28.
“This strategy sees an accuracy score of .28,or only marginally better than the uniform strategy.”
Quote in the paperNot a substantial claim - Findingown data
XGBoost achieved a macro F1-score of 0.96.
“XGBoost | 0.96 | 0.96 | 0.96 | 0.96”
Quote in the paperNot a substantial claim - Findingown data
The relationship between meme categories and popularity patterns revealed systematic differences in propagation dynamics across different types of internet content.
“The relationship between meme categories and popularity patterns revealed systematic differences in propagation dynamics across different types of internet content.”
Quote in the paperSubstantial claim - Findingown data
The model achieved a K-fold mean accuracy of 0.9759.
“K-Fold Mean Accuracy 0.9759”
Quote in the paperSubstantial claim - Findingown data
Label 0 has the lowest support, 76.
“This could be attributed to the label having the lowest support, 76, meaning the model might perform stronger if more label 0 samples are added to the dataset.”
Quote in the paperNot a substantial claim - Findingown data
Random forest achieved around 94% accuracy.
“RF achieved around 94% accuracy, XGBoost achieved 96% accuracy, and the SVC algorithm trained on labels assigned by k-means with dynamic time warping achieved near-identical results with 98% accuracy.”
Quote in the paperNot a substantial claim - Findingown data
The model has very high ability to properly classify a meme to its given popularity pattern.
“Analyzing the recall and support values for our model, we see very high ability in the model to properly classify a meme to its given popularity pattern, with those given label 0 causing the most struggle.”
Quote in the paperSubstantial claim - Findingown data
The two-stage machine learning pipeline (k-means clustering + SVC) achieved high classification accuracy (98% overall) in identifying four distinct popularity patterns.
“Our two-stage machine learning pipeline, combining unsupervised k-means clustering with supervised SVC, achieved high classification accuracy (98% overall) in identifying four distinct popularity patterns.”
Quote in the paperSubstantial claim - Findingown data
Each label has an F1 score of .97 or greater.
“Given each label has an F1 score of .97 or greater, it once again reinforces strong model performance.”
Quote in the paperSubstantial claim - Findingown data
The SVC model achieved a weighted-average F1-score of 0.98.
“| Weighted avg 0.98 | 0.98 | 0.98 | 638 |”
Quote in the paperNot a substantial claim - Findingown data
The model performs with approximately 98% accuracy.
“Ultimately, our model performs extremely well with approximately 98% accuracy.”
Quote in the paperSubstantial claim - Findingown data
The SVC model achieved a macro-average F1-score of 0.98.
“| Macro avg | 0.98 | 0.97 | 0.98 | 638 |”
Quote in the paperNot a substantial claim - Findingown data
The SVC algorithm trained on labels assigned by k-means with dynamic time warping achieved near-identical results with 98% accuracy.
“RF achieved around 94% accuracy, XGBoost achieved 96% accuracy, and the SVC algorithm trained on labels assigned by k-means with dynamic time warping achieved near-identical results with 98% accuracy.”
Quote in the paperSubstantial claim - Findingown data
The mean cross-validation accuracies were 0.9755, 0.9749, 0.9774, 0.9747, and 0.9772.
“Mean CV Accuracies | [0.9755, 0.9749, 0.9774, 0.9747, 0.9772]”
Quote in the paperNot a substantial claim - Findingown data
The model possesses very high precision overall.
“Corresponding with other metrics in Table 1, the model possesses very high precision overall, indicating strong classification performance.”
Quote in the paperSubstantial claim - Findingown data
The SVC model achieved an overall accuracy of 0.98 on 638 samples.
“| Accuracy | | 0.98 | | 638 |”
Quote in the paperNot a substantial claim - Interpretationreasoning
Short-lived patterns (Clusters 0 and 3) often correlate with event-driven or highly specific content that burns brightly before fading.
“Short-lived patterns (Clusters 0 and 3), as illustrated by Ankha and 30-50 Feral Hogs, often correlate with event-driven or highly specific content that burns brightly before fading.”
Quote in the paperSubstantial claim - Interpretationreasoning
The predominance of viral videos in long-term growth patterns (Cluster 1), such as Approval Guy, suggests multimedia content with high production value tends to achieve greater longevity in online spaces.
“The predominance of viral videos in long-term growth patterns (Cluster 1), such as the Approval Guy, suggests that multimedia content with high production value tends to achieve greater longevity in online spaces.”
Quote in the paperNot a substantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationreasoning
Spikey decay patterns (Cluster 3), such as 30-50 Feral Hogs or 2 Girls 1 Cup, reveal how niche or provocative content can generate sharp bursts of attention followed by gradual decline, often punctuated by intermittent revivals.
“Finally, spikey decay patterns (Cluster 3), such as 30-50 Feral Hogs or 2 Girls 1 Cup, reveal how niche or provocative content can generate sharp bursts of attention followed by gradual decline, often punctuated by intermittent revivals.”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationown data
Catchphrase memes experience complex engagement dynamics with periodic resurgences rather than simple decay.
“suggesting they experience complex engagement dynamics with periodic resurgences in popularity rather than simple decay.”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationreasoning
Viral videos typically experience rapid viral adoption followed by relatively quick decline, possibly due to their event-driven or entertainment-focused nature.
“suggesting they typically experience rapid viral adoption followed by relatively quick decline, possibly due to their event-driven or entertainmentfocused nature.”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationreasoning
The concentration of catchphrase memes in smooth decay patterns (Cluster 0), exemplified by Ankha, indicates text-based or narrowly framed content typically follow a predictable lifecycle of rapid adoption followed by swift abandonment.
“Conversely, the concentration of catchphrase memes in smooth decay patterns (Cluster 0), exemplified by Ankha, indicates that text-based or narrowly framed content typically follow a predictable lifecycle of rapid adoption followed by swift abandonment.”
Quote in the paperNot a substantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationreasoning
An overall expansion of the dataset by at least one order of magnitude was required.
“Thus, an overall expansion of the dataset was required, of at least one order of magnitude.”
Quote in the paperSubstantial claim - Interpretationreasoning
Cluster 3 patterns are typically associated with memes that periodically resurface through community engagement, callbacks, or renewed media coverage.
“Memes that periodically resurface through community engagement, callbacks, or renewed media coverage”
Quote in the paperNot a substantial claim - Interpretationreasoning
Cluster 2 patterns typically emerge from content that becomes part of regular online vocabulary.
“Content that becomes part of regular online vocabulary”
Quote in the paperNot a substantial claim - Interpretationown data
Our analysis demonstrates that content type significantly shapes lifecycle trajectory.
“Our analysis demonstrates that content type significantly shapes lifecycle trajectory, offering both theoretical contributions to digital culture research and practical implications for content strategy and platform design.”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Premisecitation
Machine learning algorithms often require a relatively large dataset to be trained on, even classical algorithms like k-means.
“Machine learning algorithms often require a relatively large dataset to be trained on, even classical algorithms like k-means [20].”
Quote in the paperSubstantial claim0 of 1 sources checked- cites [20] D. Arthur, S. Vassilvitskii, k-means++: the advantages of careful seeding, <i>Proc. SODA</i>, (2007), 1027–1035.
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning
Cluster 1 memes have persistent links to ongoing online discourse, ensuring recurring waves of popularity rather than a single viral spike.
“Persistent links to ongoing online discourse, ensuring recurring waves of popularity rather than a single viral spike.”
Quote in the paperNot a substantial claim - Interpretationreasoning
This classification framework enables more accurate prediction of meme lifecycle trajectories by linking content characteristics and initial propagation dynamics to long-term popularity outcomes.
“This classification framework enables more accurate prediction of meme lifecycle trajectories by linking content characteristics and initial propagation dynamics to long-term popularity outcomes.”
Quote in the paperSubstantial claim - Interpretationreasoning
The divergence for the CHI can be attributed to the underlying assumptions and sensitivities of the metrics.
“This divergence for the CHI can be attributed to the underlying assumptions and sensitivities of the metrics.”
Quote in the paperSubstantial claim- Rests on an assumption: The silhouette score and DBI are point-based metrics that assess individual cohesion and separation, making them sensitive to local improvements in clustering structure.
- Rests on an assumption: The CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.
- Rests on an assumption: The CHI tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.
- Interpretationreasoning
Cluster 3 patterns are typically associated with content with multiple interpretation layers or cultural references that sustain intermittent discussion over time.
“Content with multiple interpretation layers or cultural references that sustain intermittent discussion over time”
Quote in the paperNot a substantial claim - Interpretationreasoning
These templates can be continuously recontextualized, maintaining baseline relevance even after the initial viral surge.
“These templates can be continuously recontextualized, maintaining baseline relevance even after the initial viral surge.”
Quote in the paperSubstantial claim - Interpretationreasoning
Cluster 1 memes are characterized by highly adaptable templates that allow continuous remixing for new contexts.
“Highly adaptable templates that allow continuous remixing for new contexts”
Quote in the paperNot a substantial claim - Interpretationreasoning
Cluster 0 memes are typically simple, highly shareable formats with limited remix or adaptation potential.
“Simple, highly shareable formats that diffuse quickly across platforms but have limited remix or adaptation potential”
Quote in the paperNot a substantial claim - Interpretationreasoning
Sustained patterns (Clusters 1 and 2) typically involve adaptable templates or culturally embedded themes that maintain long-term relevance.
“In contrast, sustained patterns (Clusters 1 and 2), exemplified by memes like the Approval Guy and 60s Spider-Man, typically involve adaptable templates or culturally embedded themes that maintain long-term relevance.”
Quote in the paperSubstantial claim - Interpretationreasoning
Cluster 3 patterns are typically associated with complex, niche, or highly specific content that generates short-lived but intense bursts of attention.
“Complex, niche, or highly specific content that generates short-lived but intense bursts of attention”
Quote in the paperNot a substantial claim - Interpretationreasoning
Cluster 0 memes are typically event- or shock-driven, tied to a narrow triggering moment.
“Event-or shock-driven, tied to a narrow triggering moment (e.g., a viral clip, scandal, or sudden meme remix)”
Quote in the paperNot a substantial claim - Interpretationown data
The silhouette and DBI metrics indicated that adding a fourth cluster improved the average separation between points and their nearest clusters, resulting in higher overall clustering quality.
“These metrics indicated that adding a fourth cluster improved the average separation between points and their nearest clusters, resulting in higher overall clustering quality.”
Quote in the paperSubstantial claim - Interpretationown data
Character memes' popularity trajectories may be more influenced by factors beyond category classification, such as source material popularity or cultural relevance.
“suggesting their popularity trajectories may be more influenced by factors beyond their category classification, such as source material popularity or cultural relevance.”
Quote in the paperNot a substantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationown data
Exploitable memes' template-based nature allows for diverse popularity trajectories depending on adaptability and cultural context.
“indicating their template-based nature allows for diverse popularity trajectories depending on adaptability and cultural context.”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
- Interpretationreasoning
Cluster 1 memes are characterized by broad, enduring themes that remain culturally relevant across years.
“Broad, enduring themes that remain culturally relevant across years”
Quote in the paperNot a substantial claim - Interpretationreasoning
Cluster 0 memes are characterized by a short half-life once novelty fades, with popularity returning close to zero within a year.
“Characterized by a short half-life once novelty fades, with popularity returning close to zero within a year.”
Quote in the paperNot a substantial claim - Interpretationown data
The decision to keep four clusters as the optimal number gained credence from the silhouette analysis.
“With the highest average score, 0.27, given for a cluster size of four, the decision to keep four clusters as the optimal number gained credence.”
Quote in the paperSubstantial claim - Interpretationreasoning
The multi-metric consideration strengthens confidence in the four-cluster solution beyond relying solely on silhouette analysis.
“This multi-metric consideration strengthens our confidence in the four-cluster solution beyond relying solely on silhouette analysis.”
Quote in the paperSubstantial claim - Interpretationown data
The identification of four distinct meme popularity patterns through the machine learning approach provides a foundation for understanding the diverse mechanisms underlying viral content propagation.
“The identification of four distinct meme popularity patterns through our machine learning approach provides a foundation for understanding the diverse mechanisms underlying viral content propagation.”
Quote in the paperSubstantial claim - Interpretationreasoning
Template-based content creates sustainable cultural artifacts that persist through continuous adaptation and recontextualization.
“This pattern, particularly common among exploitable memes, suggests that template-based content creates sustainable cultural artifacts that persist through continuous adaptation and recontextualization.”
Quote in the paperSubstantial claim - Study design and conductnone given
The study's exclusive reliance on Google Trends data may not capture the full complexity of meme propagation across diverse platforms.
“Limitations of our study include the exclusive reliance on Google Trends data, which may not capture the full complexity of meme propagation across diverse platforms.”
Quote in the paperNot a substantial claim - Interpretationreasoning
The classification performance reflects the model's ability to classify memes based on patterns originally discovered through k-means clustering, not necessarily ground truth labels.
“It is important to acknowledge that while these results demonstrate strong classification performance, they reflect the model's ability to classify memes based on patterns originally discovered through k-means clustering-not necessarily ground truth labels.”
Quote in the paperSubstantial claim - Interpretationreasoning
The leveling off pattern (Cluster 2) reveals an intermediate category where content maintains consistent baseline popularity after initial viral peaks.
“The leveling off pattern (Cluster 2) reveals an intermediate category where content maintains consistent baseline popularity after initial viral peaks.”
Quote in the paperSubstantial claim - Interpretationown data
The current monthly interval of popularity data would not possess enough information to make meaningful forecasting predictions.
“Forecasting would require reworking the dataset, as the current monthly interval the popularity data was collected with would not possess enough information to make meaningful predictions.”
Quote in the paperSubstantial claim - Interpretationreasoning
The long-term growth pattern (Cluster 1) represents content that achieves cultural permanence through sustained relevance and adaptability.
“In contrast, the long-term growth pattern (Cluster 1) represents content that achieves cultural permanence through sustained relevance and adaptability.”
Quote in the paperSubstantial claim - Interpretationreasoning
Continuing to conclude that k=4 is the optimal number of clusters specifically for this classification task is appropriate.
“Thus, continuing to conclude that k = 4 is the optimal number of clusters specifically for this classification task is appropriate.”
Quote in the paperSubstantial claim - Interpretationown data
The consistent performance across different classification algorithms further validates that the patterns identified by clustering represent meaningful distinctions in meme popularity trajectories, rather than artifacts of the specific modeling approach.
“The consistent performance across different classification algorithms further validates that the patterns identified by clustering represent meaningful distinctions in meme popularity trajectories, rather than artifacts of our specific modeling approach.”
Quote in the paperSubstantial claim - Interpretationown data
The comparison with baseline and alternative classifiers validates that the four identified patterns represent true underlying structure rather than artifacts of the modeling approach.
“This comparison helps demonstrate the effectiveness of our chosen model and validates that the patterns we identified represent true underlying structure in the data rather than artifacts of our specific modeling approach.”
- Also stated in: § 3.4.3. Comparison with baseline and alternative classifiers · boosted
“This consistent performance across different algorithms provides strong evidence that the four patterns identified through clustering represent meaningful, distinguishable categories rather than artifacts of our specific modeling choices.”
- Also stated in: § 5. Conclusions · boosted
“The strong performance of multiple classification algorithms (SVC, random forest, XGBoost) validates the robustness of the pattern discoveries beyond any particular modeling approach.”
Quote in the paperSubstantial claim - Also stated in: § 3.4.3. Comparison with baseline and alternative classifiers · boosted
- Interpretationown data
The consistently high performance across multiple evaluation metrics and cross-validation folds suggests that the patterns discovered through clustering are robust and distinguishable.
“However, the consistently high performance across multiple evaluation metrics and cross-validation folds suggests that the patterns discovered through clustering are indeed robust and distinguishable.”
Quote in the paperSubstantial claim
- Classified as probably not a substantial claim. 43
- May combine two claims. 27
- The quote only partly states this claim. 3
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationThe prior study [6] manually accrued a dataset of 100 elements using keywords from KnowYourMeme.com and Google Trends time-series.
“The prior study [6] manually accrued a dataset of 100 elements, using keywords from a variety of meme pages on KnowYourMeme.com.”
Quote in the paperNot a substantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
Section 2.1 (Data collection) says the authors selected memes using KnowYourMeme.com and collected Google Trends data using the memes’ exact names. It states that 66 memes were selected, not 100; the number 100 refers to Google Trends’ normalized maximum popularity value. (LLM, conf=0.90)
Experimental — accuracy not yet measured
Classified as probably not a substantial claim.
Study design and conductcitationA cluster size of four was chosen based on intuition from [6] and silhouette analysis.
“A cluster size of four was chosen based on intuition from [6], as there are four popularity patterns expected to take shape, in addition to the results provided by a silhouette analysis.”
Quote in the paperSubstantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitationSilhouette analysis was performed to evaluate the number of clusters and interpret the resulting grouping structure.
“Silhouette analysis [23,24] was performed to evaluate the number of clusters and interpret the resulting grouping structure.”
Quote in the paperNot a substantial claim1 of 2 sources checked- cites [23] P. J. Rousseeuw, Silhouettes: a graphical aid to the interpretation and validation of cluster analysis, <i>J. Comput. Appl. Math.</i>, <b>20</b> (1987), 53–65. https://doi.org/10.1016/0377-0427(87)90125-7 source
- cites [24] L. Kaufman, P. J. Rousseeuw, <i>Finding Groups in Data: An Introduction to Cluster Analysis</i>, John Wiley & Sons, New York, 1990. source
Classified as probably not a substantial claim.
Study design and conductreasoningA meme's date-of-origin, minus two years, was factored into each Pytrends request, allowing for a more accurate start date of the time-series data.
“Differing from the original paper [6], a meme's date-of-origin, minus two years for caution, was factored into each Pytrends request, allowing for a more accurate start date of the time-series data.”
Quote in the paperSubstantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
Classified as probably not a substantial claim.
PremisecitationPrevious work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth.
“Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth.”
- Also stated in: § 1. Introduction · plain
“Lonnberg et al. [6] distilled four canonical post-peak patterns that we adopt as a baseline taxonomy.”
Quote in the paperSubstantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
Section 2.1 (page not provided) classifies memes into four patterns corresponding to smooth decay, oscillatory or spikey decay, leveling off, and long-term growth. But it describes long-term growth as a continuous rise throughout the dataset, not a post-peak pattern. (LLM, conf=0.87)
Experimental — accuracy not yet measured
- Also stated in: § 1. Introduction · plain
May combine two claims.
Interpretationnone givenThe machine learning framework offers greater scalability for large datasets and flexibility for handling noisy time-series data compared to previous work.
“While we built upon the theoretical foundation established by [6], our machine learning framework offers greater scalability for large datasets and flexibility for handling noisy time-series data.”
Quote in the paperSubstantial claim1 of 1 sources checked- cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
The quote only partly states this claim.
Findingown dataThe average silhouette coefficient was highest at k=4, with a score of 0.27, among cluster sizes from one to ten.
“With the highest average score, 0.27, given for a cluster size of four, the decision to keep four clusters as the optimal number gained credence.”
- Also stated in: § 3.3. Silhouette analysis · plain
“We observe the highest output at k = 4 for all k ∈ [3...10].”
Quote in the paperSubstantial claim- Also stated in: § 3.3. Silhouette analysis · plain
Probably not a substantial claim: may not pass S3 (load-bearing).
Findingnone givenCluster 1 representative examples include Approval Guy, 4-Panel Cringe, and Are You Sure About That?.
“Representative examples include Approval Guy, 4-Panel Cringe, and Are You Sure About That?.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingnone givenCluster 3 representative examples include 30-50 Feral Hogs, 2 Girls 1 Cup, and 6ix9ine Snitch.
“Representative examples include 30-50 Feral Hogs, 2 Girls 1 Cup, and 6ix9ine Snitch.”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataVisual inspection reveals most curves within each cluster follow similar trajectories, with some outliers and borderline cases.
“Visual inspection of the clusters reveals that while most curves within each cluster follow similar trajectories, there are some outliers and borderline cases.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingnone givenCluster 0 representative examples include Elmo Rise, Ankha Zone, and Bitconnect Carlos.
“Representative examples include Elmo Rise, Ankha Zone, and Bitconnect Carlos.”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataThe chi-square test for independence between categories and clusters yielded a p-value of 0.023, indicating the category-cluster relationship is unlikely to be due to random chance.
“The chi-square test for independence between categories and clusters yielded a p-value of 0.023, indicating that the category-cluster relationship is unlikely to be due to random chance.”
Quote in the paperSubstantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
May combine two claims.
Findingown dataExploitable memes show a relatively even distribution across clusters, with slight preferences for spikey decay (29.7%) and long-term growth (29.2%) patterns.
“Exploitable memes show a relatively even distribution across clusters, with slight preferences for spikey decay (29.7%) and long-term growth (29.2%)patterns”
Quote in the paperNot a substantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
May combine two claims.
Findingown dataRelatively low intra-cluster variance within clusters 0, 2, and 3 suggests these patterns are more consistently defined, while higher variance in cluster 1 confirms its noisier composition.
“The relatively low intra-cluster variance within clusters 0, 2, and 3 suggests that these patterns are more consistently defined, while the higher variance in cluster 1 confirms our observation about its relatively noisier composition.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown datak-means clustering on a few hundred samples yielded four clusters.
“The four clusters resulting from k-means clustering on a few hundred samples.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingnone givenPerforming the metric analysis for DTW yielded negligible differences between scores.
“Performing this metric analysis for DTW yielded negligible differences between scores.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataLabel 0 has 76 samples.
“some labels such as label 0 with 76 samples have relatively few samples compared to label 3, which has 225.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataThe dummy classifier achieved an accuracy of 0.35 under the most frequent strategy.
“| | Accuracy | | 0.35 | | 638 |”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataAnkha's popularity curve exhibits a sharp surge to peak popularity followed by a steep decline, characteristic of Cluster 0 (short-lived burst).
“Ankha exhibits a sharp surge to peak popularity followed by a steep decline, characteristic of Cluster 0 (short-lived burst).”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataThe model achieved a cross-entropy loss of 0.0685.
“Cross-Entropy Loss | 0.0685”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingnone givenThe popularity data for all memes was not able to be successfully requested due to networking errors or otherwise.
“As previously mentioned, the popularity data for all memes was not able to be successfully requested whether due to networking errors or otherwise.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataThe dummy classifier achieved an accuracy of 0.28 under the stratified strategy.
“| | Accuracy | | 0.28 | | 638 |”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataThe average of all accuracy scores is approximately .976, or .98, which matches the performance found in the classification report listed by Table 1.
“The average of all accuracy scores is approximately .976, or .98,which matches the performance found in the classification report listed by Table 1.”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataSVC achieved the highest accuracy among the alternative classification models, followed closely by XGBoost and random forest.
“All models substantially outperformed the dummy classifiers, with SVC achieving the highest accuracy, followed closely by XGBoost and random forest.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataThe dummy classifier achieved an accuracy of 0.26 under the uniform strategy.
“| | Accuracy | | 0.26 | | 638 |”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataLabel 3 takes up about 35% of the samples.
“With label 3 taking up about 35% of the samples, the dummy classifier sees a jump in performance to that accuracy.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataLabel 3 has 225 samples.
“some labels such as label 0 with 76 samples have relatively few samples compared to label 3, which has 225.”
Quote in the paperNot a substantial claimMay combine two claims.
FindingreasoningSome memes were described by keywords frequently used to refer to other popular, homonymous terms, and therefore the obtained Google Trends data is not accurate in reflecting the month-by-month popularity of the expected meme.
“Some memes were also described by keywords frequently used to refer to other popular, homonymous terms and therefore the obtained Google Trends data is not accurate in reflecting the month-by-month popularity of the expected meme.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitationMinMax scaling helps reduce potential bias by scaling outliers into the same fixed range between 0 and 100.
“The feature normalization provided by MinMax scaling helps to reduce any potential bias, scaling outliers into the same fixed range, i.e., between 0 and 100 in our project.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [22] F. Pedregosa, G. Varoquaux, A. Gramfort, V. Michel, B. Thirion, O. Grisel, et al., Scikit-learn: machine learning in Python, <i>J. Mach. Learn. Res.</i>, <b>12</b> (2011), 2825–2830. https://doi.org/10.5555/1953048.2078195 source
May combine two claims.
Study design and conductown datak-means was selected for its computational efficiency, interpretability, and effectiveness with normalized time-series data.
“After comparative analysis, k-means was selected for its computational efficiency, interpretability, and effectiveness with our normalized time-series data.”
Quote in the paperSubstantial claimMay combine two claims.
Study design and conductown dataXGBoost showed comparable accuracy in preliminary tests, but SVC provided more stable decision boundaries and better generalization on validation sets.
“While XGBoost showed comparable accuracy in our preliminary tests, SVC provided more stable decision boundaries and better generalization on our validation sets.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningCluster 2 patterns typically emerge from memes that achieve cultural permanence in specific communities.
“Memes that achieve cultural permanence in specific communities”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningDimensionality reduction such as PCA was unnecessary due to the feature size of 2.
“Dimensionality reduction such as principal component analysis (PCA) was unnecessary due to the feature size of 2.”
Quote in the paperNot a substantial claimMay combine two claims.
Study design and conductreasoningThe date-of-origin adjustment helped limit noise and the popularity of homonymous terms that could skew results.
“This helped to limit noise and the popularity of homonymous terms-that could drastically skew results-early 2000's data in Google Trends typically returns, before improvements were made in its data collection system.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing). May combine two claims.
InterpretationreasoningThis sustained utility explains their persistence in online communities and their role as foundational elements of internet culture.
“This sustained utility explains their persistence in online communities and their role as foundational elements of internet culture.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
InterpretationreasoningThe tendency of exploitable image macros toward leveling-off patterns (Cluster 2), as illustrated by 60s Spider-Man, aligns with their inherent adaptability.
“The tendency of exploitable image macros toward leveling-off patterns (Cluster 2), as illustrated by 60s Spider-Man, aligns with their inherent adaptability.”
Quote in the paperNot a substantial claim- Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
The quote only partly states this claim.
InterpretationreasoningCluster 2 patterns typically emerge from established meme templates with consistent baseline usage.
“Established meme templates with consistent baseline usage”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim. May combine two claims. The quote only partly states this claim.
Study design and conductown dataStratified k-fold cross-validation with k=5 was used, repeated 20 times with different random splits, and performance metrics were averaged.
“For the SVC model, we used stratified k-fold cross-validation with k = 5, which maintains the same class proportion across all folds.”
- Also stated in: § 2.5. Cross-validation and model evaluation · plain
“The process was repeated 20 times (n = 20) with different random splits.”
Quote in the paperSubstantial claim- Also stated in: § 2.5. Cross-validation and model evaluation · plain
May combine two claims.
Study design and conductreasoningThe analysis window of 43 months is motivated because popularity patterns are defined primarily by the immediate rise to the peak and post-peak behavior, and all curves must be the same length for k-means Euclidean clustering.
“The final stage of the preprocessing pipeline is the use of an analysis window, with a period of 43 months, on each popularity curve.We are motivated to use such a method because popularity patterns are defined primarily by the immediate rise to the peak and the resulting post-peak behavior in the curve.”
Quote in the paperSubstantial claimMay combine two claims.
InterpretationreasoningThese dynamics underscore the role of shock value, cultural references, and community-driven resurgences in prolonging meme relevance.
“These dynamics underscore the role of shock value, cultural references, and community-driven resurgences in prolonging meme relevance.”
Quote in the paperNot a substantial claimMay combine two claims.
Study design and conductown dataSVC was chosen due to its strong performance on moderate-sized datasets with complex decision boundaries, high generalization capacity with regularization, and robustness to overfitting when properly tuned.
“SVC was ultimately chosen due to its strong performance on moderate-sized datasets with complex decision boundaries, high generalization capacity with regularization, and robustness to overfitting when properly tuned.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningThis rigorous validation approach provides a more reliable estimate of model performance than a single train-test split, particularly for detecting potential overfitting.
“This rigorous validation approach provides a more reliable estimate of model performance than a single train-test split, particularly for detecting potential overfitting.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningThis pattern likely reflects the ease of replication and modification of textual or event-driven memes, which accelerates saturation and contributes to audience fatigue.
“This pattern likely reflects the ease of replication and modification of textual or event-driven memes, which accelerates saturation and contributes to audience fatigue.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim. May combine two claims.
InterpretationreasoningThe CHI likely regarded the three-cluster configuration as providing the most distinct and compact grouping at a global scale, while treating the fourth cluster as a refinement of existing groups that did not significantly enhance overall dispersion.
“In this case, the CHI likely regarded the three-cluster configuration as providing the most distinct and compact grouping at a global scale, while treating the fourth cluster as a refinement of existing groups that did not significantly enhance overall dispersion.”
Quote in the paperSubstantial claim- Rests on an assumption: The CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.
- Rests on an assumption: The CHI tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.
May combine two claims.
Study design and conductown dataDTW-based methods can handle temporal shifts more effectively, but fixed-length time windows mitigated this advantage, and k-means provided clearer cluster boundaries for the dataset.
“While DTW-based methods can handle temporal shifts more effectively, our preprocessing approach with fixed-length time windows mitigated this advantage, and k-means provided clearer cluster boundaries for our dataset.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable). May combine two claims.
InterpretationreasoningThis endurance may stem from the higher barrier to creation, which limits oversaturation, and the richer sensory experience that sustains audience engagement over extended periods.
“This endurance may stem from the higher barrier to creation, which limits oversaturation, as well as the richer sensory experience that sustains audience engagement over extended periods.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningTrying different splits on each iteration further reduces the possibility that the model performance is stemming from excessive overfitting.
“By trying different splits on each iteration, we can further reduce the possibility that the model performance is stemming from excessive overfitting.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).
Interpretationnone givenThe methodology developed here could be adapted to study other forms of viral content beyond traditional internet memes.
“The methodology developed here could also be adapted to study other forms of viral content beyond traditional internet memes.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable). May combine two claims.
Interpretationnone givenThe developed classification model could assist in predicting meme trajectory patterns, with potential applications in digital marketing, content strategy, and social media analysis.
“Practically, the developed classification model could assist in predicting meme trajectory patterns, with potential applications in digital marketing, content strategy, and social media analysis.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningHigher production investment and multimedia richness contribute to content longevity, possibly due to higher replay value and emotional resonance.
“The prevalence of viral videos in this cluster suggests that higher production investment and multimedia richness contribute to content longevity, possibly due to higher replay value and emotional resonance.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone givenStratification ensures that the cross-validation maintains the percentage of samples for each class.
“Stratification ensures that the CV maintains the percentage of samples for each class.”
Quote in the paperNot a substantial claimMay combine two claims.
InterpretationreasoningAlthough the CHI points to a globally optimal structure at k=3, the silhouette and DBI scores suggest that the finer structure at k=4 provides better local separation.
“Although the CHI points to a globally optimal structure at k = 3, the silhouette and DBI scores suggest that the finer structure at k = 4 provides better local separation.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable).
Interpretationnone givenThe findings advance understanding of how different types of digital content propagate through online networks.
“Theoretically, they advance our understanding of how different types of digital content propagate through online networks.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based).
Interpretationnone givenThe spikey decay pattern (Cluster 3) indicates content that generates intensive but intermittent engagement, possibly reflecting complex or niche themes that sustain prolonged community discussion and periodic revival.
“Finally, the spikey decay pattern (Cluster 3) indicates content that generates intensive but intermittent engagement, possibly reflecting complex or niche themes that sustain prolonged community discussion and periodic revival.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
Study design and conductown dataAdditional classification experiments using alternative algorithms including random forest, XGBoost, and k-means with the DTW metric were conducted to address potential concerns about the validity of the approach.
“To address potential concerns about the validity of our approach, we conducted additional classification experiments using alternative algorithms including random forest, XGBoost, and k-means with the DTW metric.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim. May combine two claims.
Study design and conductnone givenStratified k-fold cross-validation was used to eliminate the possibility of nonnegligible overfitting, with the accuracies of each fold taken.
“To eliminate the possibility of nonnegligible overfitting, the stratified k-fold cross-validation (CV) technique was also used, with the accuracies of each fold being taken.”
Quote in the paperSubstantial claimMay combine two claims.
Study design and conductown dataCross-validation was performed on the model to alleviate concerns of overfitting and confirm results.
“To alleviate concerns of overfitting, we perform cross-validation on the model to help confirm our results thus far.”
Quote in the paperSubstantial claimMay combine two claims.
Interpretationown dataSpecificity and temporal relevance drive initial virality but may limit long-term cultural impact.
“Our analysis suggests this pattern is most common among catchphrase memes and event-driven content, indicating that specificity and temporal relevance, while driving initial virality, may limit long-term cultural impact.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Interpretationown dataThe stratified dummy classifier's accuracy of .28 is only marginally better than the uniform strategy.
“This strategy sees an accuracy score of .28,or only marginally better than the uniform strategy.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S4 (based).
Interpretationnone givenEach cluster represents fundamentally different approaches to cultural transmission in digital spaces.
“Each cluster represents fundamentally different approaches to cultural transmission in digital spaces, with implications extending beyond academic classification to practical applications in content strategy and digital marketing.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Interpretationown dataThe most frequent dummy classifier's accuracy of .35 is due to label 3 comprising about 35% of samples.
“With label 3 taking up about 35% of the samples, the dummy classifier sees a jump in performance to that accuracy.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
Interpretationnone givenThere may be hybrid or transitional patterns not fully captured by the four-pattern framework.
“Additionally, while our clustering approach revealed four distinct patterns, there may be hybrid or transitional patterns not fully captured by this framework.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Interpretationnone givenThere will always be memes that do not appear to follow any of the four popularity patterns.
“Four clusters may be objectively best for classification, but there will always be memes that simply do not appear to follow any of the four popularity patterns.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningRepeatedStratifiedKFold was used to further confirm training performance.
“To ensure that the training performance is further confirmed, we use RepeatedStratifiedKFold which repeats the stratified k-fold CV n times.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).
Interpretationnone givenReducing data sparsity has the potential to better the output of any machine learning algorithms that could be applied going forward.
“In addition, it has shown that reducing data sparsity has the potential to better the output of any machine learning algorithms that could be applied going forward.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
InterpretationreasoningThe high performance is expected to some degree because SVC is particularly effective at learning the decision boundaries that separate clusters created by k-means.
“This high performance is expected to some degree, as SVC is particularly effective at learning the decision boundaries that separate clusters created by k-means.”
Quote in the paperSubstantial claim
The paper relies on this without support.
Google Trends time-series data accurately reflects the online popularity of internet memes.
“The data is made up of two features: months over their 10-year span, and the meme's resulting online popularity for each month.”
The paper relies on this without support.
The k-means cluster labels used to train SVC correspond to true meme popularity pattern classes.
“With elements of the dataset now labeled according to the k-means clustering, SVC could be applied to learn the distinguishing characteristics of each popularity pattern cluster.”
The paper relies on this without support.
The 2126-meme dataset is representative of internet memes broadly.
“With the time-series data collection process now fully automated, a new dataset totaling 2126 memes was amassed.”
The paper relies on this without support.
KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
“KnowYourMeme.comhas many such categories already organized on the website, so 5 with at least 400 memes each were chosen.”
The paper relies on this without support.
The silhouette score and DBI are point-based metrics that assess individual cohesion and separation, making them sensitive to local improvements in clustering structure.
“The silhouette score and DBI are point-based metrics that assess individual cohesion and separation, making them sensitive to local improvements in clustering structure.”
The paper relies on this without support.
The CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.
“In contrast, the CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.”
The paper relies on this without support.
The CHI tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.
“It tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.”
The paper relies on this without support.
Google Trends data is a valid proxy for internet meme popularity.
“Limitations of our study include the exclusive reliance on Google Trends data, which may not capture the full complexity of meme propagation across diverse platforms.”
The paper relies on this without support.
The meme category labels used in the analysis are valid and consistently assigned.
“The relationship between meme categories and popularity patterns revealed systematic differences in propagation dynamics across different types of internet content.”
The paper relies on this without support.
The dataset of over 2000 memes is representative of internet memes generally.
“First, we significantly expanded the empirical foundation by creating a comprehensive dataset of over 2000 memes, providing a robust basis for pattern analysis.”
The paper relies on this without support.
The SVC model's high accuracy on the test set generalizes to other memes.
“Our two-stage machine learning pipeline, combining unsupervised k-means clustering with supervised SVC, achieved high classification accuracy (98% overall) in identifying four distinct popularity patterns.”
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Conflicting cluster preference reported for viral videos
MajorThe results say viral videos appear most often in Cluster 0 relative to the other clusters, but the implications section describes their predominance in Cluster 1. These claims support different conclusions about viral-video longevity.
“Viral videos show a moderate preference for smooth decay patterns (Cluster 0), appearing there at 18.0% compared to 11.3%-17.5% in other clusters”
“The predominance of viral videos in long-term growth patterns (Cluster 1), such as the Approval Guy, suggests that multimedia content with high production value tends to achieve greater longevity in online spaces.”
Conflicting cluster preference reported for catchphrases
MajorThe category results identify Cluster 3 as catchphrases' strongest tendency, while the implications section places their concentration in Cluster 0 and draws a different lifecycle conclusion.
“Catchphrase memes demonstrate the strongest tendency toward spikey decay patterns (Cluster 3), appearing there at 26.8% compared to 19.0%-24.4% in other clusters”
“Conversely, the concentration of catchphrase memes in smooth decay patterns (Cluster 0), exemplified by Ankha, indicates that text-based or narrowly framed content typically follow a predictable lifecycle of rapid adoption followed by swift abandonment.”
Conflicting preferred patterns reported for exploitable memes
MinorThe category results name Clusters 3 and 1 as the slight preferences for exploitable memes, but the interpretation instead describes a tendency toward Cluster 2.
“Exploitable memes show a relatively even distribution across clusters, with slight preferences for spikey decay (29.7%) and long-term growth (29.2%)patterns”
“The tendency of exploitable image macros toward leveling-off patterns (Cluster 2), as illustrated by 60s Spider-Man, aligns with their inherent adaptability.”
Cluster 3 is labeled both smooth and spikey decay
MinorThe category analysis calls Cluster 3 "smooth decay," whereas the cluster interpretation identifies it as the spikey decay pattern.
“For example, "viral video" memes are least likely to have the popularity pattern defined by Cluster 3, "smooth decay", with a portion of only 11.3 percent.”
“Cluster 3 -Spikey Decay Pattern: This cluster captures memes that experience sharp viral peaks followed by a gradual decline, often punctuated by occasional resurgences.”
Silhouette analysis has conflicting ranges of cluster counts
MinorOne description says the analysis covered cluster sizes from one to ten; the later results statement and figure caption limit it to three through ten.
“The results of the silhouette analysis in Figure 8 display the average silhouette coefficient found for each k-means clustering with cluster sizes from one to ten.”
“Figure: 8 Figure 8 . Figure 8.The average silhouette scores for Clusters 3 through 10.”
K-means input is described as having both 2 and 43 features
MinorThe stated reason for foregoing PCA is a feature size of 2, but the paper later defines each k-means data point as a 43-month time series.
“Dimensionality reduction such as principal component analysis (PCA) was unnecessary due to the feature size of 2.”
“x i represents the i-th data point (a 43-month popularity time series in our case)”
Analysis window is specified as both 48 and 43 months
MinorThe preprocessing section first specifies a 48-month analysis window, then describes the final window and resulting curves as 43 months long.
“"capture the trend" (where an analysis window was employed with a period of 48 months).”
“The final stage of the preprocessing pipeline is the use of an analysis window, with a period of 43 months, on each popularity curve.”
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Flagged first, then by citations
Research works printed but not linked: 3
- K. Nahon, J. Hemsley, Viral politics: Information flows and political behavior on social media, in <i>Gateway: Understanding Information Flows</i>, Oxford University Press, 2011.
- M. Coscia, Competition and success in the meme pool: a case study on quickmeme.com, in <i>Proceedings of the International AAAI Conference on Web and Social Media</i>, <b>7</b> (2013), 100–109. <ext-link ext-link-type="uri" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://doi.org/10.1609/icwsm.v7i1.14385">https://doi.org/10.1609/icwsm.v7i1.14385</ext-link> · DOI
- C. M. Bishop, <i>Pattern Recognition and Machine Learning</i>, Springer, New York, 2006.
- Authors
- Little, W., Department of Mathematics, K. S. U., Xiao, P., & Department of Computer Science, K. S. U.
- Affiliations
- Kennesaw State University (US)
- ORCID
- Xiao, Pengcheng
- Venue
- Electronic Research Archive
- Published
- 2025
- Volume
- 33
- Issue
- 9
- Pages
- 5323-5346
- ISSN
- 2688-1594 (ISSN-L)
- OpenAlex
- W4414152157
- Cited by
- 0
- References
- 20
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- cc-by-nc-sa
- Locations
- Electronic Research Archive (publishedVersion, cc-by-nc-sa)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Funders
- Kennesaw State University
- Topics
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Social Sciences › Psychology › Social Psychology › Humor Studies and Applications
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Keywords
- internet memes, K-means clustering, support vector machine classification, Google Trends, ordinary differential equation model
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-28.
Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-28.
Cited sources are checked by gpt-6-sol.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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