Cited by 0Complex Network Analysis TechniquesHumor Studies and ApplicationsMisinformation and Its Impacts

Temporal pattern classification of internet meme propagation: A hybrid machine learning approach

Open access
Little, William, Department of Mathematics, Kennesaw State University, 1100 South Marietta Pkwy SE, Marietta, GA 30060, USA, Xiao, Pengcheng, Department of Computer Science, Kennesaw State University, 1100 South Marietta Pkwy SE, Marietta, GA 30060, USA·2025·Electronic Research Archive

Abstract

Quantitative analysis of internet memes—digital cultural phenomena that propagate through online networks—remains an understudied domain in computational social science. Building upon established research that modeled meme popularity through ordinary differential equations, this study presents a novel machine learning approach to classify and predict meme popularity trajectories. Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth. We significantly expanded the empirical foundation by constructing a comprehensive dataset of 2000+ memes, leveraging Google Trends time-series data. Our methodological framework employed a two-stage machine learning pipeline: first, implementing k-means clustering ($ k = 4 $) for unsupervised pattern discovery, followed by support vector classification for supervised learning. This approach enabled both validation of previously identified trajectory patterns and development of a predictive model for meme popularity evolution. Additionally, we conducted a systematic analysis of the relationship between meme taxonomic categories (e.g., catchphrases, viral videos) and their temporal popularity patterns. Our findings contribute to the emerging field of computational memetics and offer insights into the quantitative dynamics of online cultural transmission. The resulting classification model demonstrates robust predictive capabilities, with implications for understanding viral content dynamics in digital ecosystems.

Verified 2026-10-28 · 1 reference not checked yet

AI snapshot

Written from the paper’s full text.

TL;DR

The paper builds a 2,126-meme Google Trends dataset and uses k-means (k = 4) plus SVC to classify meme popularity trajectories into four post-peak patterns. It reports ~98% classification accuracy and a significant association between meme category and temporal pattern.

Key findings

  • Four clusters emerged: smooth decay, spikey decay, long-term growth, and leveling off. Silhouette analysis peaked at k = 4 with an average score of 0.27; Davies-Bouldin reached a local minimum at k = 4, while Calinski-Harabasz peaked at k = 3.
  • The SVC model correctly classified 625 of 638 test samples, about 98% accuracy, with macro F1 0.98, ROC-AUC 0.9994, cross-entropy loss 0.0685, and mean cross-validation accuracy 0.9759. Alternative models scored lower: XGBoost 96%, random forest 94–95%, and SVC with DTW labels 98%.
  • A chi-square test found category-cluster dependence with p = 0.023. Viral videos appeared in Cluster 0 at 18.0% versus 11.3–17.5% in other clusters; catchphrases appeared in Cluster 3 at 26.8% versus 19.0–24.4%; exploitable memes showed slight preferences for spikey decay (29.7%) and long-term growth (29.2%); character memes were most evenly distributed (17.7–20.7%).
  • Cluster 1 was described as noisier overall, and the paper says its confirmation as “long-term growth” may be “within dispute.”

Methods

  • Data: 2,126 memes from five KnowYourMeme.com categories—catchphrase, character, exploitable, pop culture reference, and viral video—with Google Trends monthly popularity time series. Preprocessing used smoothing, MinMax normalization, and a 43-month “Capture the Trend” analysis window.
  • Unsupervised stage: k-means clustering with k = 4 on normalized fixed-length time-series, compared with DTW-based clustering; cluster number evaluated with silhouette, Davies-Bouldin, and Calinski-Harabasz metrics.
  • Supervised stage: SVC with RBF kernel trained on 70% of data and tested on 30%, using stratified 5-fold cross-validation repeated 20 times; compared against XGBoost, random forest, SVC with DTW labels, and dummy classifiers.

Limitations

  • Stated: exclusive reliance on Google Trends may not capture full meme propagation across platforms; four patterns may miss hybrid or transitional patterns; some Google Trends requests failed, and homonymous keywords can make the data inaccurate; Cluster 1 is noisier and its pattern label is disputed; CHI favored k = 3 while silhouette and DBI favored k = 4.
  • Evident from the text: the SVC labels come from k-means clusters rather than ground-truth categories, so the high accuracy partly reflects learning cluster boundaries; the paper also contains inconsistent cluster naming, calling Cluster 3 “smooth decay” in one sentence while elsewhere Cluster 3 is “spikey decay.”

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.3934/era.2025238

Cites

23 of 24 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

8 of 11 cited sources checked · 6 supported · 0 flagged · accuracy not yet measured

  • Interpretationown data

    The finding of highest silhouette at k=4 reinforces the number of predefined popularity patterns, 4, described in a previous study.

    “This finding reinforces the number of predefined popularity patterns, 4, described in a previous study [6].”
    Quote in the paperNot a substantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
  • Findingown data

    The silhouette analysis provided statistical validation for the four-pattern framework originally proposed by [6].

    “The silhouette analysis provided statistical validation for the four-pattern framework originally proposed by [6], while our expanded dataset and machine learning approach offered new insights into pattern characteristics and distribution.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
  • Findingnone given

    Cluster 2 captures memes that reach a peak and then stabilize at a moderate, sustained level rather than fading quickly.

    “Cluster 2 -Leveling Off Pattern: This cluster captures memes that reach a peak of popularity and then stabilize at a moderate, sustained level rather than fading quickly.”
    Quote in the paperNot a substantial claim
  • Findingown data

    A new dataset totaling 2126 memes was amassed.

    “With the time-series data collection process now fully automated, a new dataset totaling 2126 memes was amassed.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: The 2126-meme dataset is representative of internet memes broadly.
  • Findingown data

    Character memes show the most even distribution across all clusters (17.7%-20.7%).

    “Character memes show the most even distribution across all clusters (17.7%-20.7%),suggesting their popularity trajectories may be more influenced by factors beyond their category classification, such as source material popularity or cultural relevance.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
  • Classified as probably not a substantial claim. 43
  • May combine two claims. 27
  • The quote only partly states this claim. 3
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    The prior study [6] manually accrued a dataset of 100 elements using keywords from KnowYourMeme.com and Google Trends time-series.

    “The prior study [6] manually accrued a dataset of 100 elements, using keywords from a variety of meme pages on KnowYourMeme.com.”
    Quote in the paperNot a substantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source

      Section 2.1 (Data collection) says the authors selected memes using KnowYourMeme.com and collected Google Trends data using the memes’ exact names. It states that 66 memes were selected, not 100; the number 100 refers to Google Trends’ normalized maximum popularity value. (LLM, conf=0.90)

      Experimental — accuracy not yet measured
  • Classified as probably not a substantial claim.

    Study design and conductcitation

    A cluster size of four was chosen based on intuition from [6] and silhouette analysis.

    “A cluster size of four was chosen based on intuition from [6], as there are four popularity patterns expected to take shape, in addition to the results provided by a silhouette analysis.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductcitation

    Silhouette analysis was performed to evaluate the number of clusters and interpret the resulting grouping structure.

    “Silhouette analysis [23,24] was performed to evaluate the number of clusters and interpret the resulting grouping structure.”
    Quote in the paperNot a substantial claim1 of 2 sources checked
    • cites [23] P. J. Rousseeuw, Silhouettes: a graphical aid to the interpretation and validation of cluster analysis, <i>J. Comput. Appl. Math.</i>, <b>20</b> (1987), 53–65. https://doi.org/10.1016/0377-0427(87)90125-7 source
    • cites [24] L. Kaufman, P. J. Rousseeuw, <i>Finding Groups in Data: An Introduction to Cluster Analysis</i>, John Wiley &amp; Sons, New York, 1990. source
  • Classified as probably not a substantial claim.

    Study design and conductreasoning

    A meme's date-of-origin, minus two years, was factored into each Pytrends request, allowing for a more accurate start date of the time-series data.

    “Differing from the original paper [6], a meme's date-of-origin, minus two years for caution, was factored into each Pytrends request, allowing for a more accurate start date of the time-series data.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
  • Classified as probably not a substantial claim.

    Premisecitation

    Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth.

    “Previous work identified four distinct post-peak patterns: smooth decay, oscillatory decay, plateau, and sustained growth.”
    • Also stated in: § 1. Introduction · plain
      “Lonnberg et al. [6] distilled four canonical post-peak patterns that we adopt as a baseline taxonomy.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source

      Section 2.1 (page not provided) classifies memes into four patterns corresponding to smooth decay, oscillatory or spikey decay, leveling off, and long-term growth. But it describes long-term growth as a continuous rise throughout the dataset, not a post-peak pattern. (LLM, conf=0.87)

      Experimental — accuracy not yet measured
  • May combine two claims.

    Interpretationnone given

    The machine learning framework offers greater scalability for large datasets and flexibility for handling noisy time-series data compared to previous work.

    “While we built upon the theoretical foundation established by [6], our machine learning framework offers greater scalability for large datasets and flexibility for handling noisy time-series data.”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites [6] A. Lonnberg, P. Xiao, K. Wolfinger, The growth, spread, and mutation of internet phenomena: a study of memes, <i>Results Appl. Math.</i>, <b>6</b> (2020), 100092. https://doi.org/10.1016/j.rinam.2020.100092 source
  • The quote only partly states this claim.

    Findingown data

    The average silhouette coefficient was highest at k=4, with a score of 0.27, among cluster sizes from one to ten.

    “With the highest average score, 0.27, given for a cluster size of four, the decision to keep four clusters as the optimal number gained credence.”
    • Also stated in: § 3.3. Silhouette analysis · plain
      “We observe the highest output at k = 4 for all k ∈ [3...10].”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    Cluster 1 representative examples include Approval Guy, 4-Panel Cringe, and Are You Sure About That?.

    “Representative examples include Approval Guy, 4-Panel Cringe, and Are You Sure About That?.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    Cluster 3 representative examples include 30-50 Feral Hogs, 2 Girls 1 Cup, and 6ix9ine Snitch.

    “Representative examples include 30-50 Feral Hogs, 2 Girls 1 Cup, and 6ix9ine Snitch.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Visual inspection reveals most curves within each cluster follow similar trajectories, with some outliers and borderline cases.

    “Visual inspection of the clusters reveals that while most curves within each cluster follow similar trajectories, there are some outliers and borderline cases.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    Cluster 0 representative examples include Elmo Rise, Ankha Zone, and Bitconnect Carlos.

    “Representative examples include Elmo Rise, Ankha Zone, and Bitconnect Carlos.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    The chi-square test for independence between categories and clusters yielded a p-value of 0.023, indicating the category-cluster relationship is unlikely to be due to random chance.

    “The chi-square test for independence between categories and clusters yielded a p-value of 0.023, indicating that the category-cluster relationship is unlikely to be due to random chance.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
  • May combine two claims.

    Findingown data

    Exploitable memes show a relatively even distribution across clusters, with slight preferences for spikey decay (29.7%) and long-term growth (29.2%) patterns.

    “Exploitable memes show a relatively even distribution across clusters, with slight preferences for spikey decay (29.7%) and long-term growth (29.2%)patterns”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
  • May combine two claims.

    Findingown data

    Relatively low intra-cluster variance within clusters 0, 2, and 3 suggests these patterns are more consistently defined, while higher variance in cluster 1 confirms its noisier composition.

    “The relatively low intra-cluster variance within clusters 0, 2, and 3 suggests that these patterns are more consistently defined, while the higher variance in cluster 1 confirms our observation about its relatively noisier composition.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    k-means clustering on a few hundred samples yielded four clusters.

    “The four clusters resulting from k-means clustering on a few hundred samples.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    Performing the metric analysis for DTW yielded negligible differences between scores.

    “Performing this metric analysis for DTW yielded negligible differences between scores.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Label 0 has 76 samples.

    “some labels such as label 0 with 76 samples have relatively few samples compared to label 3, which has 225.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The dummy classifier achieved an accuracy of 0.35 under the most frequent strategy.

    “| | Accuracy | | 0.35 | | 638 |”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    Ankha's popularity curve exhibits a sharp surge to peak popularity followed by a steep decline, characteristic of Cluster 0 (short-lived burst).

    “Ankha exhibits a sharp surge to peak popularity followed by a steep decline, characteristic of Cluster 0 (short-lived burst).”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The model achieved a cross-entropy loss of 0.0685.

    “Cross-Entropy Loss | 0.0685”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingnone given

    The popularity data for all memes was not able to be successfully requested due to networking errors or otherwise.

    “As previously mentioned, the popularity data for all memes was not able to be successfully requested whether due to networking errors or otherwise.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The dummy classifier achieved an accuracy of 0.28 under the stratified strategy.

    “| | Accuracy | | 0.28 | | 638 |”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    The average of all accuracy scores is approximately .976, or .98, which matches the performance found in the classification report listed by Table 1.

    “The average of all accuracy scores is approximately .976, or .98,which matches the performance found in the classification report listed by Table 1.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    SVC achieved the highest accuracy among the alternative classification models, followed closely by XGBoost and random forest.

    “All models substantially outperformed the dummy classifiers, with SVC achieving the highest accuracy, followed closely by XGBoost and random forest.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The dummy classifier achieved an accuracy of 0.26 under the uniform strategy.

    “| | Accuracy | | 0.26 | | 638 |”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Label 3 takes up about 35% of the samples.

    “With label 3 taking up about 35% of the samples, the dummy classifier sees a jump in performance to that accuracy.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Label 3 has 225 samples.

    “some labels such as label 0 with 76 samples have relatively few samples compared to label 3, which has 225.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingreasoning

    Some memes were described by keywords frequently used to refer to other popular, homonymous terms, and therefore the obtained Google Trends data is not accurate in reflecting the month-by-month popularity of the expected meme.

    “Some memes were also described by keywords frequently used to refer to other popular, homonymous terms and therefore the obtained Google Trends data is not accurate in reflecting the month-by-month popularity of the expected meme.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductcitation

    MinMax scaling helps reduce potential bias by scaling outliers into the same fixed range between 0 and 100.

    “The feature normalization provided by MinMax scaling helps to reduce any potential bias, scaling outliers into the same fixed range, i.e., between 0 and 100 in our project.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [22] F. Pedregosa, G. Varoquaux, A. Gramfort, V. Michel, B. Thirion, O. Grisel, et al., Scikit-learn: machine learning in Python, <i>J. Mach. Learn. Res.</i>, <b>12</b> (2011), 2825–2830. https://doi.org/10.5555/1953048.2078195 source
  • May combine two claims.

    Study design and conductown data

    k-means was selected for its computational efficiency, interpretability, and effectiveness with normalized time-series data.

    “After comparative analysis, k-means was selected for its computational efficiency, interpretability, and effectiveness with our normalized time-series data.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Study design and conductown data

    XGBoost showed comparable accuracy in preliminary tests, but SVC provided more stable decision boundaries and better generalization on validation sets.

    “While XGBoost showed comparable accuracy in our preliminary tests, SVC provided more stable decision boundaries and better generalization on our validation sets.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationreasoning

    Cluster 2 patterns typically emerge from memes that achieve cultural permanence in specific communities.

    “Memes that achieve cultural permanence in specific communities”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    Dimensionality reduction such as PCA was unnecessary due to the feature size of 2.

    “Dimensionality reduction such as principal component analysis (PCA) was unnecessary due to the feature size of 2.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Study design and conductreasoning

    The date-of-origin adjustment helped limit noise and the popularity of homonymous terms that could skew results.

    “This helped to limit noise and the popularity of homonymous terms-that could drastically skew results-early 2000's data in Google Trends typically returns, before improvements were made in its data collection system.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing). May combine two claims.

    Interpretationreasoning

    This sustained utility explains their persistence in online communities and their role as foundational elements of internet culture.

    “This sustained utility explains their persistence in online communities and their role as foundational elements of internet culture.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing), S4 (based).

    Interpretationreasoning

    The tendency of exploitable image macros toward leveling-off patterns (Cluster 2), as illustrated by 60s Spider-Man, aligns with their inherent adaptability.

    “The tendency of exploitable image macros toward leveling-off patterns (Cluster 2), as illustrated by 60s Spider-Man, aligns with their inherent adaptability.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.
  • The quote only partly states this claim.

    Interpretationreasoning

    Cluster 2 patterns typically emerge from established meme templates with consistent baseline usage.

    “Established meme templates with consistent baseline usage”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims. The quote only partly states this claim.

    Study design and conductown data

    Stratified k-fold cross-validation with k=5 was used, repeated 20 times with different random splits, and performance metrics were averaged.

    “For the SVC model, we used stratified k-fold cross-validation with k = 5, which maintains the same class proportion across all folds.”
    • Also stated in: § 2.5. Cross-validation and model evaluation · plain
      “The process was repeated 20 times (n = 20) with different random splits.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Study design and conductreasoning

    The analysis window of 43 months is motivated because popularity patterns are defined primarily by the immediate rise to the peak and post-peak behavior, and all curves must be the same length for k-means Euclidean clustering.

    “The final stage of the preprocessing pipeline is the use of an analysis window, with a period of 43 months, on each popularity curve.We are motivated to use such a method because popularity patterns are defined primarily by the immediate rise to the peak and the resulting post-peak behavior in the curve.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationreasoning

    These dynamics underscore the role of shock value, cultural references, and community-driven resurgences in prolonging meme relevance.

    “These dynamics underscore the role of shock value, cultural references, and community-driven resurgences in prolonging meme relevance.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Study design and conductown data

    SVC was chosen due to its strong performance on moderate-sized datasets with complex decision boundaries, high generalization capacity with regularization, and robustness to overfitting when properly tuned.

    “SVC was ultimately chosen due to its strong performance on moderate-sized datasets with complex decision boundaries, high generalization capacity with regularization, and robustness to overfitting when properly tuned.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    This rigorous validation approach provides a more reliable estimate of model performance than a single train-test split, particularly for detecting potential overfitting.

    “This rigorous validation approach provides a more reliable estimate of model performance than a single train-test split, particularly for detecting potential overfitting.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    This pattern likely reflects the ease of replication and modification of textual or event-driven memes, which accelerates saturation and contributes to audience fatigue.

    “This pattern likely reflects the ease of replication and modification of textual or event-driven memes, which accelerates saturation and contributes to audience fatigue.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Interpretationreasoning

    The CHI likely regarded the three-cluster configuration as providing the most distinct and compact grouping at a global scale, while treating the fourth cluster as a refinement of existing groups that did not significantly enhance overall dispersion.

    “In this case, the CHI likely regarded the three-cluster configuration as providing the most distinct and compact grouping at a global scale, while treating the fourth cluster as a refinement of existing groups that did not significantly enhance overall dispersion.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: The CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.
    • Rests on an assumption: The CHI tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.
  • May combine two claims.

    Study design and conductown data

    DTW-based methods can handle temporal shifts more effectively, but fixed-length time windows mitigated this advantage, and k-means provided clearer cluster boundaries for the dataset.

    “While DTW-based methods can handle temporal shifts more effectively, our preprocessing approach with fixed-length time windows mitigated this advantage, and k-means provided clearer cluster boundaries for our dataset.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Interpretationreasoning

    This endurance may stem from the higher barrier to creation, which limits oversaturation, and the richer sensory experience that sustains audience engagement over extended periods.

    “This endurance may stem from the higher barrier to creation, which limits oversaturation, as well as the richer sensory experience that sustains audience engagement over extended periods.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    Trying different splits on each iteration further reduces the possibility that the model performance is stemming from excessive overfitting.

    “By trying different splits on each iteration, we can further reduce the possibility that the model performance is stemming from excessive overfitting.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).

    Interpretationnone given

    The methodology developed here could be adapted to study other forms of viral content beyond traditional internet memes.

    “The methodology developed here could also be adapted to study other forms of viral content beyond traditional internet memes.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.

    Interpretationnone given

    The developed classification model could assist in predicting meme trajectory patterns, with potential applications in digital marketing, content strategy, and social media analysis.

    “Practically, the developed classification model could assist in predicting meme trajectory patterns, with potential applications in digital marketing, content strategy, and social media analysis.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Higher production investment and multimedia richness contribute to content longevity, possibly due to higher replay value and emotional resonance.

    “The prevalence of viral videos in this cluster suggests that higher production investment and multimedia richness contribute to content longevity, possibly due to higher replay value and emotional resonance.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    Stratification ensures that the cross-validation maintains the percentage of samples for each class.

    “Stratification ensures that the CV maintains the percentage of samples for each class.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationreasoning

    Although the CHI points to a globally optimal structure at k=3, the silhouette and DBI scores suggest that the finer structure at k=4 provides better local separation.

    “Although the CHI points to a globally optimal structure at k = 3, the silhouette and DBI scores suggest that the finer structure at k = 4 provides better local separation.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S2 (checkable).

    Interpretationnone given

    The findings advance understanding of how different types of digital content propagate through online networks.

    “Theoretically, they advance our understanding of how different types of digital content propagate through online networks.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationnone given

    The spikey decay pattern (Cluster 3) indicates content that generates intensive but intermittent engagement, possibly reflecting complex or niche themes that sustain prolonged community discussion and periodic revival.

    “Finally, the spikey decay pattern (Cluster 3) indicates content that generates intensive but intermittent engagement, possibly reflecting complex or niche themes that sustain prolonged community discussion and periodic revival.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Study design and conductown data

    Additional classification experiments using alternative algorithms including random forest, XGBoost, and k-means with the DTW metric were conducted to address potential concerns about the validity of the approach.

    “To address potential concerns about the validity of our approach, we conducted additional classification experiments using alternative algorithms including random forest, XGBoost, and k-means with the DTW metric.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Study design and conductnone given

    Stratified k-fold cross-validation was used to eliminate the possibility of nonnegligible overfitting, with the accuracies of each fold taken.

    “To eliminate the possibility of nonnegligible overfitting, the stratified k-fold cross-validation (CV) technique was also used, with the accuracies of each fold being taken.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Study design and conductown data

    Cross-validation was performed on the model to alleviate concerns of overfitting and confirm results.

    “To alleviate concerns of overfitting, we perform cross-validation on the model to help confirm our results thus far.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationown data

    Specificity and temporal relevance drive initial virality but may limit long-term cultural impact.

    “Our analysis suggests this pattern is most common among catchphrase memes and event-driven content, indicating that specificity and temporal relevance, while driving initial virality, may limit long-term cultural impact.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationown data

    The stratified dummy classifier's accuracy of .28 is only marginally better than the uniform strategy.

    “This strategy sees an accuracy score of .28,or only marginally better than the uniform strategy.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationnone given

    Each cluster represents fundamentally different approaches to cultural transmission in digital spaces.

    “Each cluster represents fundamentally different approaches to cultural transmission in digital spaces, with implications extending beyond academic classification to practical applications in content strategy and digital marketing.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationown data

    The most frequent dummy classifier's accuracy of .35 is due to label 3 comprising about 35% of samples.

    “With label 3 taking up about 35% of the samples, the dummy classifier sees a jump in performance to that accuracy.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).

    Interpretationnone given

    There may be hybrid or transitional patterns not fully captured by the four-pattern framework.

    “Additionally, while our clustering approach revealed four distinct patterns, there may be hybrid or transitional patterns not fully captured by this framework.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationnone given

    There will always be memes that do not appear to follow any of the four popularity patterns.

    “Four clusters may be objectively best for classification, but there will always be memes that simply do not appear to follow any of the four popularity patterns.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    RepeatedStratifiedKFold was used to further confirm training performance.

    “To ensure that the training performance is further confirmed, we use RepeatedStratifiedKFold which repeats the stratified k-fold CV n times.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).

    Interpretationnone given

    Reducing data sparsity has the potential to better the output of any machine learning algorithms that could be applied going forward.

    “In addition, it has shown that reducing data sparsity has the potential to better the output of any machine learning algorithms that could be applied going forward.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning

    The high performance is expected to some degree because SVC is particularly effective at learning the decision boundaries that separate clusters created by k-means.

    “This high performance is expected to some degree, as SVC is particularly effective at learning the decision boundaries that separate clusters created by k-means.”
    Quote in the paperSubstantial claim
66 of 66
  • The paper relies on this without support.

    Google Trends time-series data accurately reflects the online popularity of internet memes.

    “The data is made up of two features: months over their 10-year span, and the meme's resulting online popularity for each month.”
  • The paper relies on this without support.

    The k-means cluster labels used to train SVC correspond to true meme popularity pattern classes.

    “With elements of the dataset now labeled according to the k-means clustering, SVC could be applied to learn the distinguishing characteristics of each popularity pattern cluster.”
  • The paper relies on this without support.

    The 2126-meme dataset is representative of internet memes broadly.

    “With the time-series data collection process now fully automated, a new dataset totaling 2126 memes was amassed.”
  • The paper relies on this without support.

    KnowYourMeme.com categories are valid and sufficiently exhaustive for meme taxonomic analysis.

    “KnowYourMeme.comhas many such categories already organized on the website, so 5 with at least 400 memes each were chosen.”
  • The paper relies on this without support.

    The silhouette score and DBI are point-based metrics that assess individual cohesion and separation, making them sensitive to local improvements in clustering structure.

    “The silhouette score and DBI are point-based metrics that assess individual cohesion and separation, making them sensitive to local improvements in clustering structure.”
  • The paper relies on this without support.

    The CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.

    “In contrast, the CHI is a global variance-based metric that evaluates the ratio of between-cluster dispersion to within-cluster dispersion.”
  • The paper relies on this without support.

    The CHI tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.

    “It tends to favor simpler models unless additional clusters lead to a substantial gain in inter-cluster separation.”
  • The paper relies on this without support.

    Google Trends data is a valid proxy for internet meme popularity.

    “Limitations of our study include the exclusive reliance on Google Trends data, which may not capture the full complexity of meme propagation across diverse platforms.”
  • The paper relies on this without support.

    The meme category labels used in the analysis are valid and consistently assigned.

    “The relationship between meme categories and popularity patterns revealed systematic differences in propagation dynamics across different types of internet content.”
  • The paper relies on this without support.

    The dataset of over 2000 memes is representative of internet memes generally.

    “First, we significantly expanded the empirical foundation by creating a comprehensive dataset of over 2000 memes, providing a robust basis for pattern analysis.”
  • The paper relies on this without support.

    The SVC model's high accuracy on the test set generalizes to other memes.

    “Our two-stage machine learning pipeline, combining unsupervised k-means clustering with supervised SVC, achieved high classification accuracy (98% overall) in identifying four distinct popularity patterns.”
11 of 11

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • Conflicting cluster preference reported for viral videos

    Major

    The results say viral videos appear most often in Cluster 0 relative to the other clusters, but the implications section describes their predominance in Cluster 1. These claims support different conclusions about viral-video longevity.

  • Conflicting cluster preference reported for catchphrases

    Major

    The category results identify Cluster 3 as catchphrases' strongest tendency, while the implications section places their concentration in Cluster 0 and draws a different lifecycle conclusion.

  • Conflicting preferred patterns reported for exploitable memes

    Minor

    The category results name Clusters 3 and 1 as the slight preferences for exploitable memes, but the interpretation instead describes a tendency toward Cluster 2.

  • Cluster 3 is labeled both smooth and spikey decay

    Minor

    The category analysis calls Cluster 3 "smooth decay," whereas the cluster interpretation identifies it as the spikey decay pattern.

  • Silhouette analysis has conflicting ranges of cluster counts

    Minor

    One description says the analysis covered cluster sizes from one to ten; the later results statement and figure caption limit it to three through ten.

  • K-means input is described as having both 2 and 43 features

    Minor

    The stated reason for foregoing PCA is a feature size of 2, but the paper later defines each k-means data point as a 43-month time series.

  • Analysis window is specified as both 48 and 43 months

    Minor

    The preprocessing section first specifies a 48-month analysis window, then describes the final window and resulting curves as 43 months long.

7 of 7

Cites

Flagged first, then by citations

Research works printed but not linked: 3

  1. K. Nahon, J. Hemsley, Viral politics: Information flows and political behavior on social media, in <i>Gateway: Understanding Information Flows</i>, Oxford University Press, 2011.
  2. M. Coscia, Competition and success in the meme pool: a case study on quickmeme.com, in <i>Proceedings of the International AAAI Conference on Web and Social Media</i>, <b>7</b> (2013), 100–109. <ext-link ext-link-type="uri" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://doi.org/10.1609/icwsm.v7i1.14385">https://doi.org/10.1609/icwsm.v7i1.14385</ext-link> · DOI
  3. C. M. Bishop, <i>Pattern Recognition and Machine Learning</i>, Springer, New York, 2006.

Authors
Little, W., Department of Mathematics, K. S. U., Xiao, P., & Department of Computer Science, K. S. U.
Affiliations
Kennesaw State University (US)
Venue
Electronic Research Archive
Published
2025
Volume
33
Issue
9
Pages
5323-5346
ISSN
2688-1594 (ISSN-L)
OpenAlex
W4414152157
Cited by
0
References
20
FWCI
0.00
Type
journal article
Language
en
Open access
Licence
cc-by-nc-sa
Locations
  • Electronic Research Archive (publishedVersion, cc-by-nc-sa)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
Funders
Kennesaw State University
Topics
  • Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
  • Social Sciences › Psychology › Social Psychology › Humor Studies and Applications
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
Keywords
internet memes, K-means clustering, support vector machine classification, Google Trends, ordinary differential equation model

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-28.

Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-28.

Cited sources are checked by gpt-6-sol.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

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