The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.
Factors Influencing SMEs Adoption of Social Media Marketing
Open accessAbstract
Social media marketing usage and adoption as a new communication tools by organization and SMEs is increasingly globally and offers unique opportunities for small and medium enterprises and marketing researchers to undertake research that will have an impact. The purpose of the paper is to review the academic literature on factors that drive social media marketing adoption in SMEs and organization. The topic enable others to establish a balanced picture of the current state of global social media marketing adoption research. It also offers a useful means to analyze the kinds of research that needs to be pursued to make additional research progress in the related area of social media marketing.
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Cites
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Cited by
Ritz, W., Wolf, M., & McQuitty, S. (2019) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-04-2018-0062 · Cited by 219
Factors influencing consumer intention in social commerce adoption.
Akman, I., & Mishra, A. (2017) · Information Technology & People · doi:10.1108/itp-01-2016-0006 · Cited by 158
Metadata
- Authors
- Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F.
- Venue
- Procedia - Social and Behavioral Sciences
- Publisher
- Elsevier BV
- Published
- 2014-08
- Volume
- 148
- Pages
- 119-126
- ISSN
- 1877-0428 (ISSN-L)
- OpenAlex
- W2070360982
- Cited by
- 366
- References
- 49
- FWCI
- 42.09
- Type
- conference paper
- Language
- en
- Open access
- diamond
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- Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2014.07.025
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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