The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
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Citations
Cites
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research · doi:10.1177/1094670502004003006 · Cited by 2,301
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.109.24030 · Cited by 2,151
Cited by
Authenticity under threat: When social media influencers need to go beyond self-presentation
Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.008 · Cited by 1,452
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
Elements of strategic social media marketing: A holistic framework
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2016.05.001 · Cited by 857
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631
Metadata
- Authors
- Kim, A. J., & Ko, E.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2012-10
- Volume
- 65
- Issue
- 10
- Pages
- 1480-1486
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2029485242
- Cited by
- 2,449
- References
- 3
- FWCI
- 99.66
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. https://app.cochat.ai/papers/10.1016/j.jbusres.2011.10.014
- The paper
- Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.10.014
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
