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Cited by 606Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 118 of the 118 references it cites were found in a registry or an index.

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Chen, Shih-Chih, Lin, Chieh-Peng·2019·Technological Forecasting and Social Change
DOI 10.1016/j.techfore.2018.11.025
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Abstract

With the prevalence of Internet, social media has become an important means for online marketing events. Individuals and companies both create fan pages on online platforms and develop business opportunities using social media. While many past studies have investigated social media, few have mentioned the effects of social media marketing activities. This study proposed the effects of social media marketing activities on continuance intention, participation intention and purchase intention via the mediation of social identification, perceived value, and satisfaction. To empirically test the effects of social media marketing activities, this study conducted an online survey on 502 social media users for data analysis. The analytical results indicated that social media marketing activities indirectly affect satisfaction through social identification and perceived value. At the same time, social identification and perceived value directly affect satisfaction that then influences continuance intention, participation intention and purchase intention. Finally, the academic and management implications based on the empirical results of this study are provided as references for the improvement of social media marketing.

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Crossref · 10.1016/j.techfore.2018.11.025

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Research works printed but not linked: 1

  1. Chen, 2014, An empirical study of users' loyalty on virtual communities: the prospective of fundamental interpersonal relations orientation, J. E-Bus., 16, 309

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Metadata

Authors
Chen, S.-C., & Lin, C.-P.
Affiliations
  • National Kaohsiung University of Science and Technology (TW)
  • National Yang Ming Chiao Tung University (TW)
Corresponding author
Lin, Chieh-Peng
ORCID
Venue
Technological Forecasting and Social Change
Publisher
Elsevier BV
Published
2019-03
Volume
140
Pages
22-32
ISSN
0040-1625 (ISSN-L)
DOI
10.1016/j.techfore.2018.11.025
OpenAlex
W2905830491
Cited by
606
References
118
Citations by year
2026: 47 · 2025: 86 · 2024: 130 · 2023: 139 · 2022: 93 · 2021: 61 · 2020: 33 · 2019: 15
FWCI
62.00
Type
journal article
Language
en
Open access
closed
Licence
Locations
  • Technological Forecasting and Social Change (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
Ministry of Science and Technology, Taiwan (106-2410-H-992-349)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
social media marketing, social identification, perceived value, customer satisfaction, continuance intention, participation intention, purchase intention, mediating effect, digital marketing

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