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Cited by 348

The DOI matches its Crossref record; 49 of the 49 references it cites were found in a registry or an index.

SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance

Falahat, Mohammad, Ramayah, T., Soto-Acosta, Pedro, Lee, Yan-Yin·2020·Technological Forecasting and Social Change

Abstract

Abstract Small and medium enterprise (SME) competitive advantage has been recognized as an important topic for researchers dealing with SME internationalization. Previous studies have long discussed the role of firm competitive advantage as a determinant of international performance, but there are few studies analyzing the determinants of firm competitive advantage and its potential mediating role in the relationship between organizational capabilities and SMEs' international performance. In this paper, we hypothesize four essential export capabilities (market intelligence, product innovation, pricing, and marketing communication) as determinants of competitive advantage for exporting SMEs. Based on a sample of 119 active exporting Malaysian SMEs and using partial least squares (PLS) structural equation modeling, the results revealed that three of the mentioned capabilities lead to competitive advantage. In addition, results indicated that competitive advantage only acts as a mediator between pricing capability and SMEs' international performance. The main conclusions of this investigation can be valuable to SMEs and startups that intend to explore or exploit opportunities in foreign markets.

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Metadata

Authors
Falahat, M., Ramayah, T., Soto-Acosta, P., & Lee, Y.-Y.
Venue
Technological Forecasting and Social Change
Publisher
Elsevier BV
Published
2020-03
Volume
152
Pages
119908
ISSN
0040-1625 (ISSN-L)
OpenAlex
W3000359669
Cited by
348
References
49
FWCI
54.39
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance. https://app.cochat.ai/papers/10.1016/j.techfore.2020.119908
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Falahat, M., Ramayah, T., Soto-Acosta, P., & Lee, Y.-Y. (2020). SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2020.119908

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